Victor Blasco

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video production company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

Articles by Victor Blasco

• The essential guide to effective Facebook video ad campaigns

  Thursday, June 03, 2021

  You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads, Instagram Ads, or even TikTok Ads. However, if you’re thinking about launching a social ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake. Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company. Since videos tend to perform best out of all types of content intended for social networks, we'll focus this article on the basics you need to launch a video ad campaign on Facebook.

• The ultimate guide for making the perfect educational video

  Wednesday, March 24, 2021

  At the beginning of the pandemic, some of the changes brought by lockdown felt temporary. But, as time passes on, we realize that many of them are here to stay — like using digital platforms to work and learn from home. The rise of educational videos has also become part of the new normal, an increasingly popular tool for brands that want to engage with their customers while also teaching them something valuable. However, creating a flawless educational video is an art form. In this piece, I'm going to guide you through some important steps towards creating that ideal educational video.

• Want to use videos to boost your sales? Here’s how

  Monday, January 11, 2021

  Over the last decade or so, digital marketing has shifted to a more personalized style of reaching audiences. The rise of machine learning algorithms, subscription-based marketing, and user segmentation has allowed brands to customize content to fit each of their target audiences and engage with them in the most effective way possible. As a result, video has become one of the most versatile types of content of the marketing toolbox. You see it everywhere online, from whiteboard videos and live-action tutorials to unboxing videos and customer testimonials.

• How to turn curious visitors into valuable customers with explainer videos

  Monday, September 21, 2020

  It’s all over the web: explainer videos are the perfect complement for any marketing strategy, especially if you deal with products or services that are somewhat involved or complex. These short pieces can engage your audience while conveying your value proposition and have proven useful to convert leads. But making an explainer video — sorry, making an effective explainer video — takes time, effort, and care. In this piece, we go over some of the strategies that the best explainer video companies use to ultimately turn leads into customers.