Ruben Ugarte

Ruben Ugarte is founder of Practico Analytics, providing expertise in data analytics. He has worked with companies on five continents and in all company stages, helping them to use data to make higher quality decisions, boost performance, increase profitability, and make their teams world-class. He also maintains a popular blog with more than 100,000 readers. His new book is "The Data Mirage: Why Companies Fail to Actually Use Their Data" (Business Expert Press, January 22, 2021). Learn more at rubenugarte.com.

Articles by Ruben Ugarte

• Why your team is drowning in data instead of actionable insights

  Thursday, March 25, 2021

  Your data follows a similar pattern to Moore’s law. It doubles every few months. You might not even see the doubling, but your team is experiencing the effects of this exponential growth. Drowning in data isn’t the goal of any company. Every executive wants to use data to make better decisions and drive business outcomes. So how do teams end up in the deep end of the pool without a floating device? There are four reasons why teams fail to get insights out of their data. Let’s examine each one.