All Communications Articles
  • How educators can help students navigate career planning and their college…

    Ginger Abbot Education

    Everyone’s learned new ways to navigate the world since the rise of COVID-19. High school students in particular have struggled because in-person college campus tours and meetings have been limited or shut down entirely. This guide explains how educators can help students navigate career planning and their college choice during COVID-19 so every student feels confident about their future.

  • Podcast: Tips for hiring contractors on Upwork and Fiverr

    Jarod Carter Healthcare Administration

    Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert — but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this episode, Jarod Carter explain his favorite strategies for hiring contractors using Upwork and Fiverr. He shares his top tips for saving time and money as well as best practices for using these sites to outsource graphics, writing, programming, or other projects in your practice.

  • Link the strategic plan to the budget

    Robert C. Harris Association Management

    It is said if you can read a budget, you know an organization’s priorities. A strategic plan should be closely tied to the board-approved budget. A budget is a forecast of income and expenses. A strategic plan is a multi-year roadmap for leadership to deliver value. There are several ways to link the strategic plan and the budget. First, goals require allocation of financial resources. Before agreeing to new ideas, leaders must consider economic consequences. Second, some goals generate new revenue. For example, increasing membership will impact income. Third, the strategic plan communicates value to members. Thus, members will judge the leadership on how they funded the programs and priorities.

  • How to finally solve employee engagement

    David Horsager Business Management, Services & Risk Management

    We toss around the word "engagement," but what is it? High employee engagement has a few standout elements: genuine connection, commitment to one’s role and workplace, and a willingness to go the extra mile to achieve the mission. High employee engagement is a great aspiration, but the first step to fixing the engagement problem is realizing it can’t be solved by changing the workplace into something more similar to leisure time. Ping-pong tables and free lattes aren’t the solution to a disengaged workplace culture. In fact, disengagement isn’t even the core issue. Disengagement is the consequence, not the problem.

  • How to get started with Facebook Ads: Small business edition

    Brian Meert Marketing

    If you’re a small business owner who has struggled in the past with getting started with Facebook Ads, you’re not alone. Handling your social media marketing, especially when it comes to something with as steep of a learning curve as Facebook Ads, requires time, energy, and a certain depth of knowledge. Not every business owner has what is needed to create, monitor, and update ads. But if you don’t have an in-house ad team or the means to hire a professional contractor, you’ll have to add it to your list of must-do’s. Luckily, we’re here to help.

  • 7 big organizational benefits of remote work for employers

    Richard Conn Business Management, Services & Risk Management

    Remote working may sound attractive to employees, but there are huge organizational benefits for employers, too. With 74% of professionals believing that remote working will become the new normal following the COVID-19 pandemic, it looks like its popularity isn’t going to end any time soon. So, how can you make it work for your business and reap the benefits?

  • Product configurator: The key to e-commerce personalization

    Brian Wallace Retail

    Personalization has been a potential promise of e-commerce since the early days of the internet. Since the dawn of the modern internet, the belief has been that getting a product down to a specific user’s need is beneficial, as it leads to greater loyalty and exceptional customer experience. There are four main approaches of how to handle customization. Learn more about those approaches and how the product configurator achieves a superior level of collaborative, high customization with this visual deep dive.

  • 5 steps you should take to ensure website security

    Jayson Davis Science & Technology

    If websites are separate properties partitioned as part of a planned city, the internet is the network of roads linking all these properties together. Websites rely on the internet in order to reach billions of people situated all over the world, and just like a city, the internet generates a lot of traffic. However, just like a large city, the internet faces a number of security concerns. At any given time, someone is trying to steal your data and exploit it for their own gain. Whether it’s customer bank details, company secrets, or even your own personal information, you need to keep your website data safe and secure from cyberattacks.

  • Grade retention: Perpetuating failure

    Howard Margolis Education

    Years ago, I read an article by a teacher who was worried about Gretchen (a pseudonym), a conscientious, enthusiastic, and hardworking struggling learner. The teacher feared that his district’s policy would force him to fail and retain her. He feared the negative consequences. His article was touching, perceptive, and troubling. It dealt with common fail-retain-and-repeat decisions that I had frequently encountered, decisions that continue to demoralize and undermine countless struggling learners, their families, and their teachers.

  • Board evaluations: The argument for a shorter, more targeted evaluation

    Bill Pawlucy and Benjamin Colvin Association Management

    A high-functioning, strategic board requires the ability for it to be introspective and capable of self-reflecting on its overall performance. It is by no means an easy task to accomplish regardless of the board's size or composition. Let’s consider the difficulty staff often encounter when conducting self-evaluations during annual reviews; this is compounded when trying to evaluate a large group as a whole. An evaluation tool is one of the most effective ways for a board to reflect on its impact on the organization as a whole.