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B2B tactic boosts high-value service lines
Jeff Barasch Healthcare AdministrationWhile healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.
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Successfully encouraging productivity for remote and in-office employees
Indiana Lee Business Management, Services & Risk ManagementSince the start of the pandemic, many businesses have chosen to incorporate working from home as part of a more agile structure that includes elements of both remote operations and in-office work. Some have certain workers always on-site and others spread across the world, while a lot of companies are taking a hybrid approach that sees their employees split their schedule between the office and home. Whichever route your business is taking, one of your key concerns is likely to be maintaining a high level of productivity.
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Infographic: The art and science of storytelling
Brian Wallace Mental HealthcareWe all share stories every day through blogs, social media, and conversations with friends. Between Facebook and Twitter, nearly 1 billion posts are shared every day. Yet many believe they don’t have what it takes to tell your story. Your writing doesn’t have to be excellent to provide great benefits. Taking the time to develop a daily writing habit will benefit your physical and mental health.
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Top 10 mistakes made on résumés
Hank Boyer Business Management, Services & Risk ManagementWhile résumés have evolved over the past decade, some of the same old mistakes keep popping up! For example, the purpose of a résumé is to make it easy for an employer to determine if someone is the right candidate or not. An Applicant Tracking System (ATS) will reject it if it is not a high-percentage match to employer requirements, and employers will not try to guess how nonemployer-centric content might be applied to them. Employers should be able to easily see how you will be an asset to their organization.
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It’s not perfectionism that’s hurting us. It’s our approach…
Julian Reeve Business Management, Services & Risk ManagementFinding a perfectionist that isn’t in some way proud to be one is like finding out you’ve won $100 million on the lottery. It’s not unheard of, but it’s rare! Why? Because perfectionists believe their strong work ethic, superior attention to detail, and ability to achieve more than everyone else puts them in a class above the rest. For the most part, they’re right! Numerous studies have shown that perfectionists outperform non-perfectionists, and there is an increasing belief that society’s largely negative portrayal of perfectionism now requires an update. But while these positive qualities of perfectionism continue to garner support, the negative aspects must not be ignored.
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Fit the association into a box
Robert C. Harris Association ManagementThere is a way to insert all the key elements of an association into a single box to gauge strengths and weaknesses. It is not the kind of box you use to send a package. This box is a grid. Associations have many guiding documents, including mission, budget, strategic plan, and committees. Seldom are all the elements assembled on a grid for comprehension by volunteer leaders. The grid is positioned horizontally on 8.5- by 11-inch paper. The number of columns will depend on how many goals are in the strategic plan. Most strategic plans have four to six goals.
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‘Impairment’ at work means more than just alcohol and other…
Terri Williams Business Management, Services & Risk ManagementWhen describing "impaired" workers, there’s a tendency to limit this term to alcohol, opioids, or cannabis. But according to the National Safety Council (NSC), the definition needs to be expanded. And 93% of employers who responded to a recent NSC survey agreed that workplace impairment includes more than alcohol and drugs. First, we need to define workplace impairment. According to Claire Stroer, MPH, CHES, NSC Impairment Program Manager, workplace impairment impedes the ability to function normally or safely.
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Who invited Elmo to the meeting?
Robert C. Harris Association ManagementThere is a fascinating practice among association leaders responsible for convening meetings. They invite Elmo. The red Muppet named Elmo has a seat at board and committee meetings. Elmo’s name doubles as an acronym for the phrase, "Enough, Let’s Move On." Meeting discussions can wander. When the keeper of Elmo, or any board member, knows they can call an ELMO, the conversation will return to the agenda items. Introduce Elmo at a meeting by asking the group if it is OK to include him. Most volunteers appreciate a friendly way to keep discussions focused.
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Infographic: Digital messaging and the future of healthcare
Brian Wallace Medical & Allied HealthcareAs people grow accustomed to messaging retailers, restaurants, and customer service agents, they’re beginning to expect the same from their doctors. Seventy percent of people want to communicate with their doctor through text messaging. The benefits of messaging for healthcare providers go far beyond convenience and patient satisfaction. Using automated reminders encourage patients to keep scheduled appointments, schedule follow-up care, and keep their prescriptions filled. These measures reduce costs for providers and improve patients’ health at the same time.
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Podcast: Without this, you’re shooting your marketing arrows in the…
Jarod Carter MarketingIn order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it; it’s something I have to repeat quite often. Creating an ideal patient "avatar" should be one of the foundations of an effective marketing plan for any practice. Further, in business, you’ll constantly need to make decisions that can have huge long-term impacts and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, "will this help me to better attract and better serve my ideal patient?"
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