Kristen Klepac

Kristen Klepac is a freelance writer and international traveler learning French who adores words, uncovering new flavors, exploring new places and can pack most of her life up into two suitcases.

Articles by Kristen Klepac

• Audio marketing: From radio to Clubhouse

  Thursday, April 01, 2021

  Audio has substantially evolved since its early analog radio days, and today, it is an incredibly effective way to emotionally resonate with audiences and leave a lasting impression. In the past decade alone, there has been a continual upward climb of audio markets. As consumers look for ways to multitask or consume content on the go, podcasts, audiobooks, and streaming services are becoming more popular. As businesses learn about the power of audio, incorporating it into their marketing strategies will give voice to their brands and help them connect to customers through authentic conversations.

• Infographic: The surprising effects of business vs. leisure travel on your well-being

  Monday, January 13, 2020

  Whether it's for business or leisure, travel is something of a status symbol regardless if it’s for work or play. Exploring new places, learning about new cultures and tasting new foods are all part of the fun. However, differences abound when we look at business vs. leisure travel, particularly in regard to personal health and well-being. 75% of business travelers report heightened levels of stress. On the contrary, a four-day vacation can actually negate the effects of perceived stress for up to 30 days.