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Should brand building be part of your B2B strategy?
MultiView MarketingAmazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” In building a brand, he is now the first centibillionaire on Forbes’ wealth index. Say what you want about Bezos, but results speak volumes. In marketing, branding counts. It is the identity of your company. It gives your business a face and a voice.
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4 things new team leaders should do first
Daniela McVicker Business Management, Services & Risk ManagementBecoming the new leader of a team is like venturing into unknown territory: no journey is complete without assuming risks and making bold decisions. The first meeting, for example, can be a truly daunting event where your new colleagues expect you to say all the right things. To make those first-time impressions as beneficial as possible, you need to connect with the team and let them know you’re the kind of person they like. How exactly do you do that? Read on for some ideas.
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Visionary vs. manager: Why both are necessary in business
Anne Rose Business Management, Services & Risk ManagementWe bring our unique personalities into the workplace. Some of us enjoy creating new ideas, thinking about future improvements, and experimenting to improve matters. Others are the polar opposite. These are the people who enjoy taming chaos, managing the status quo, and streamlining processes. As I've mentioned in previous articles, all organizations need both these types of people because the balance is where most progress occurs. When one type of thinking dominates the other in a company, a failed outcome is predictable.
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5 types of interactive content marketing that pay off
Lisa Mulcahy MarketingAre you looking to bolster your digital marketing might through interactive audience engagement? You should be. According to research reported by Review 42, 82% of consumers would prefer to watch a brand's live stream than read its posts on social media. Clearly, it's time to hone in on the specific kinds of interactive offerings customers want to engage in and make them vivid, fascinating and easy to navigate. What areas should you put your efforts into? Focus on these five.
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Infographic: It’s 2020, is your business AI-ready?
Brian Wallace Science & TechnologyOne in three business leaders believe AI will have the greatest impact on their business in the next year, but few are acting on this knowledge. So, how can your enterprise get ahead of the competition with artificial intelligence? Find out more with this infographic.
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Where are your prospects going after deleting Facebook?
Linchi Kwok MarketingNot long ago, Facebook was the most visited website in the world and the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook has faced backlash regarding the platform's data privacy practices and its CEO. Many even participated in the #DeleteFacebook movement. I also noticed a shift in my teenage students' interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the place where everyone is, which social media platforms can we use to communicate with our prospective consumers?
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Healthcare mergers and acquisitions: Navigating the landscape
Tory Barringer Healthcare AdministrationThe past few years have seen a marked increase in hospital mergers and acquisitions (M&A), with deals closing at an average pace of about 100 annually, according to an estimate from the Los Angeles Times. In many cases, these mergers are a net positive for the communities they impact. Yet, healthcare observers and researchers argue that takeovers have the downside of eliminating competition and driving up prices, to say nothing of the risk to patient safety. Regardless of the debate surrounding M&A, activity is likely to continue at a brisk pace unless regulators step in or the healthcare landscape changes enough to force another shift. With that in mind, hospitals are advised to keep a few pointers in mind when it comes to a successful merger.
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Putting organizational values to work
Robert C. Harris Association ManagementMany associations identify and adopt guiding principles or values. They serve as a decision-making framework for board and staff. Do not confuse organizational values with a code of conduct for members. Values reflect the organization’s culture, dating back to its founders. (Sometimes founders are reluctant to transition for fear their values will be lost.) As volunteers transition annually, the values help new leaders make decisions. For instance, if transparency is a value, it would be expected that most work is done candidly.
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How to leverage lessons learned
Deborah Ike Religious CommunityOne of the challenges in ministry is that there's always another sermon to prepare, an event to plan, or a project to initiate. When everyone feels the pressure to hurry up and move on to the next significant effort, it’s difficult to get people to gather lessons learned from the last project. Unfortunately, when we don't reflect on what we've learned we tend to repeat the same mistakes. Here a few tips for how to leverage the lessons you learn from each project to make the next one even better.
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2020 job search trends: What employers like and dislike
Terri Williams Business Management, Services & Risk ManagementYou may be the most qualified person for a particular job, but you shouldn't forget that presentation is everything. Using certain tactics can significantly hurt your chances of landing an interview. Fortunately, most of these faux pas can be avoided. A new survey by Accountemps reveals some of the most important job search trends for 2020, including what hiring managers want to see and what turns them off.
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