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Using webinars in your B2B marketing
MultiView MarketingWhen was the first time you experienced a webinar? Maybe it was used as a training method for your first day on the job. Maybe you used it for lead generation or as a sales technique. Whatever the experience, you probably realized how essential webinars are for businesses.
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How user-generated content can improve your social media marketing strategy
Lisa Mulcahy MarketingWhen you're trying to reach new or existing customers on social media, you need to gain their confidence and speak their language. What better way to accomplish these crucial goals than by involving your audience directly in your marketing? So, how do you go about getting your consumers and followers to give you honest content they feel good about sharing and that potential consumers or clients will believe and take to heart? Implement the following five strategies.
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Teaching business English in the ESL classroom
Douglas Magrath EducationProper business English is more important than ever with increased globalization. Perhaps the most difficult aspects of English writing are style and rhetoric. The accepted patterns of English rhetoric must be taught through a systematic approach that gives the writers plenty of opportunity for revision and extensive outside reading. Knowing to use the right words in the right business context is more important than ever.
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Why Agile is outperforming traditional project management models
Beatrix Potter Business Management, Services & Risk ManagementWith the business world changing at the rate that it does, creating and running a project that responds to sudden changes and unforeseen developments can be exhausting and at times seemingly impossible. The good news is Agile is here. It is a flexible and responsive model that outperforms traditional project management models on modern tech projects and leads to lasting benefits for the customer and your team. Agile project management is different from traditional models in what it prioritizes and how it deals with changing scope.
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Building authenticity in the B2B marketing world
MultiView MarketingIf you think about that billboard advertising a pint of Ben & Jerry’s ice cream, you know what lies ahead: A delicious snack featuring chunks of chocolate chip cookie dough, brownie gobs, and some creamy vanilla ice cream. Now how does this experience transfer over to the B2B world? So many companies are offering improved efficiency, miracle software platforms, and better conversion rates. But how do they actually stack up, and how can one trek through countless buzzwords to find out if their promises are kept? The answer lies in creating an authentic marketing strategy.
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Fax elimination or evolution?
Kent McAllister Healthcare AdministrationFacsimile technology is as old as the hills. There are multiple steps and multiple components related to historic and current fax processes in businesses around the world. Yet most of the people who talk about "fax elimination" either don't understand the multiple components, drivers and incentives adequately enough to articulate them, or they don't take the time. This article takes one step in the direction of taking the time to explain the components and some of the resulting challenges related to fax elimination, and then suggests some steps in fax evolution that will be more palatable in the healthcare market.
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How sentiment analysis can help you focus your digital and social marketing
Lisa Mulcahy MarketingIt’s usually a good thing when customers or clients give you feedback, but it can be incredibly challenging to interpret the "gray areas" of what they are telling you. Within any positive or negative review, there's lots of nuance. For example, what emotions are customers really feeling as they describe their reactions? Knowing those can make a huge difference when it comes to refocusing your campaigns on a granular level. So, how do you determine them? Try sentiment analysis.
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3 drastic changes the church must understand now
Mark MacDonald Religious CommunityIn the popular book from a couple of decades ago, "Who Moved My Cheese?" the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So, the smart mice set out to discover a new supply of cheese. Similarly, the church finds itself in a crisis of change. Change has happened and every church needs to change in order to keep up. I'm not talking about changing our Biblical message, but what I am saying is that we need to communicate our message differently because of these three drastic changes.
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Ambushed at the board meeting
Robert C. Harris Association ManagementThe elected president planned an efficient quarterly board meeting. A month before, he strategized with the officers and staff about what should be on the agenda. Everyone agreed to the issues that had to be addressed. At board orientation he advised that he did not like surprises. Meetings would be designed to achieve maximum results. At the last board meeting, things were going well. Then came the surprise.
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Using mobile apps for teaching ESL in higher education settings
Sangeeta Johri EducationMobile technology in higher education has made a huge impact. Learning platforms enabled by computing technologies, such as online learning, mobile learning, and distance education, provide evidence of the influence of technology in the classroom. Like technology, language learning is always evolving, especially regarding the teaching of ESL/EFL. Since I am teaching ESL in a higher education setting, I will be exploring my vision of the future classroom through mobile apps in this article.
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