All Communications Articles
  • Is long-form content dead?

    MultiView Marketing

    The digital revolution that has overtaken our society in recent years has completely changed the way we interact with content, whether that’s in the B2C or B2B world. In our day-to-day lives, we’re constantly bombarded, whether it’s through our phones, our computers, our televisions or even through print. Stop for a moment and think about your own life. How has your relationship with content evolved?

  • US employers add 273,000 jobs; unemployment drops to 3.5%

    Seth Sandronsky Business Management, Services & Risk Management

    In February, total U.S. nonfarm payroll jobs increased by 273,000 after January's growth of 225,000, while the unemployment rate dipped to 3.5% from 3.6% the previous month, according to the Bureau of Labor Statistics. The jobless rate has been 3.5% or 3.6% since September. In February, nearly all major groups of workers had scant change in the rate of employment versus January's figures. Meanwhile, wage growth remained rather tepid.

  • Understanding sexual harassment: Why isn’t it obvious?

    Sarah Beaulieu Business Management, Services & Risk Management

    "Shouldn’t this stuff be obvious to people?" At a recent kickoff meeting for a company-wide sexual harassment training, a CEO expressed frustration that he had to explain — and keep explaining — the basics of sexual harassment to his employees. Though I didn't mean to, I laughed, and then noted that he probably had more experience understanding behavior, boundaries, and relationships than the average employee. When organizations fail to recognize that people have various levels of experience with sexual harassment, they approach training through a one-size-fits-all lens.

  • The power of the career development discussion

    Hank Boyer Business Management, Services & Risk Management

    With overall employee disengagement levels over 60% and many millennial employees already looking for their next employer, career development discussions have become a critical tool in attracting, developing, focusing, and retaining talented people. Career development discussions are not new, though they have recently become a rising star among best practices across all employment sectors for retaining talented people. The biggest challenge is that most managers do not know where to start in having an effective career development discussion.

  • How your digital marketing team can beat the ‘zero click’ trend

    Lisa Mulcahy Marketing

    As a marketer, you want your website to be reached as easily and frequently as possible, but that can be quite the challenge these days. One culprit could be the emerging "zero click" trend. What is zero click? It happens when someone types a question or phrase into Google but finds the answer through search results alone, meaning there's no need to continue to click onto an actual website. Use the following smart strategies to optimize your website’s visibility and content. Then, you can powerfully counteract the impact of zero clicks on your profit margin.

  • 3 ways to simplify church content to get it noticed

    Mark MacDonald Religious Community

    Attention spans are incredibly low — and dropping. People stop listening and paying attention a lot sooner than you'd expect! Churches tend to think in long-form content. Think services, sermons, announcements, website content and brochures. Many churches do it the same way today as they did a decade ago, all while attention spans are plummeting. It just doesn't work today. Here are three ways to simplify church content so that people will actually take the time to discover it.

  • Survey: US workers want pay increases, salary transparency

    Terri Williams Business Management, Services & Risk Management

    Workers want a fulfilling job, but let’s be clear: compensation is a key factor in attracting and retaining workers. Randstad's 2020 U.S. Compensation Insights survey reveals the importance of both compensation and transparency regarding pay. According to the survey, 74% percent of millennials expect a pay raise every year in order to stay at their companies, versus 62% of baby boomers and 66% overall. Additionally, 40% of employees say they've only ever received a raise if they've asked for one, but this number is higher among younger employees.

  • How company complaints can guide your organization’s growth

    Candice Gottlieb-Clark Business Management, Services & Risk Management

    Maybe it's human nature to complain. Don't we all have moments when we gripe or openly voice our frustration? And, if we're being honest, wouldn't we all agree that venting feels good? It's a release of stress, anxiety, frustration, fear, etc. The problem is we also view complaining as counterproductive to progress. Maybe it is. But have you ever considered that there is an upside to complaining? Consider this: When we complain, we are often viewing a situation from the lens of experience.

  • Shipwrecked from a broken moral compass

    Debra Josephson Abrams Education

    In "Rest your eyes and listen," we examined how using fables or true, personal stories can achieve any number of educational goals. This month, we're going to look at one particular fable, "Devorah and the Gold Coins." I chose this story for a couple of reasons: As I listened, I couldn't figure out where it was going; each time I thought I knew, my expectations were as twisted as the plot. And when it ended, I was left surprised but moreover, stupefied by the lesson it was teaching. I never saw it coming.

  • How being present can change — and possibly save — your life

    Victoria Fann Mental Healthcare

    Sit down in any cafe, ride in an elevator, look in people's cars when they are stopped at a stoplight or observe college students walking on campus, and you'll notice one thing: the majority are checking their phones and not focusing on the present moment. As so much of our lives is now dominated by screen time, we've moved far away from living in the present. Even when not looking at a screen, many of us are lost in thought thinking about something that happened in the past or worrying about something that might happen in the future.