All Communications Articles
  • Tightening up ‘turn and talk’ to foster more purposeful linguistic…

    Erick Herrmann Education

    The prevalence of the "turn and talk" strategy has increased in schools over the past several years as teachers realize the importance of keeping students actively engaged in instruction; listening to students as a form of formative assessment; and, for multilingual learners, having students practice speaking the target language. While the practice has increased, some teachers may be able to increase the efficiency and effectiveness of the strategy by incorporating in a few practices to develop more purposeful practice of both language and content.

  • Infographic: The renaissance of email — how responsiveness builds trust

    Brian Wallace Communications

    While media outlets have been calling email dead for over a decade now, 90% of Americans still use email. Also, 58% of people check their email first thing in the morning — before social media, news sites, or Google. This infographic outlines the importance of email responsiveness, especially when it comes to customer interactions.

  • US employers add 225,000 jobs; unemployment ticks up to 3.6%

    Seth Sandronsky Business Management, Services & Risk Management

    In January, U.S. nonfarm payrolls grew by a total of 225,000 after December's gain of 145,000, while the rate of unemployment rose to 3.6% from 3.5% the previous month, according to the Bureau of Labor Statistics. In 2019, the average monthly gain of jobs was 175,000. The total number of unemployed persons rose to 5.9 million in January from 5.8 million in December. January's data showed that unemployment among major worker groups experienced little or no change versus December's numbers.

  • Can Instagram work for B2B marketers?

    Suzanne Mason Marketing

    Author and digital marketing pioneer Seth Godin once said, “Marketing is no longer about the stuff you make, but the stories you tell.” As we start a new year and a new decade, B2B marketing continues its ongoing evolution thanks to an ever-evolving customer base.

  • Gaining altitude at board meetings

    Robert C. Harris Association Management

    Governance is characterized as a high-level, strategic effort by a governing body. An association board should advance a cause or mission, serve stakeholders and make best use of resources. For some staff executives, it is only a dream to get the board thinking strategically. Many describe their board meetings as a social gathering, not producing significant results. Contrast the perspectives of an airline flight to the boardroom. Directors enter, sit at a table, open an information packet, listen to reports and deliberate. The agenda guides discussions that must be completed before adjournment.

  • Coronavirus: A reminder for employers to have contingency plans for health…

    D. Albert Brannen Business Management, Services & Risk Management

    The recent outbreak of coronavirus in China reminds us that employers need to take certain actions to be prepared for public health crises in general. This article outlines some of the basic steps that employers can take now to get ready for a rapid spread of flu, coronavirus or some other pandemic threat. For example, you should strive to keep your safety policies and practices up to date. Consider what policies or practices you can adopt now that may come into play if there is a pandemic or major outbreak.

  • How to weigh and implement the 4-day workweek

    Terri Williams Business Management, Services & Risk Management

    In August 2019, Microsoft Japan launched a pilot program consisting of a four-day workweek — with employees off on Fridays. Most meetings were replaced with in-office messaging, and the meetings that were held could not last longer than 30 minutes. Microsoft said the company had a 40% increase in productivity compared to a year prior. But can this strategy work for any company? "The four-day workweek requires that companies establish a set of core values and guiding principles as a framework to help supervisors and managers enhance their decision-making regarding the equitable distribution of work," says Dr. J. Gerald Suarez at the University of Maryland.

  • How to use Google’s featured snippets to boost your digital marketing…

    Lisa Mulcahy Marketing

    When it comes to your brand's ranking in a Google search, you're most likely focusing your efforts on getting the top ranking in search results. In reality, gaining "featured snippet" status can be much more beneficial to your marketing efforts. So, what's a featured snippet? It's the "answer box" that is located at the very top of a Google page and directly answers a question posed in searches. That spot will create colossal exposure for your brand. While Google does determine which sites are chosen to be featured snippets, there are ways you can greatly improve the likelihood of becoming one.

  • When a pandemic tests us in healthcare

    Keith Carlson Medical & Allied Healthcare

    Pandemics regularly challenge the global healthcare system. SARS certainly taught us some lessons, as did the H1N1 outbreak. Enter, stage left, the 2019-20 coronavirus. As this current viral threat circulates around the world — mostly via those who have recently been to the Wuhan area of China — the World Health Organization (WHO) is grappling with public relations, epidemiology, containment and quarantines, travel restrictions (and some outright bans), as well as deciding whether this is truly a pandemic or not.

  • Workplace fatalities are at their highest levels since 2008. What’s…

    Terri Williams Business Management, Services & Risk Management

    In December 2019, the U.S. Department of Labor's Bureau of Labor Statistics released workplace injury data from 2018. There were 5,250 fatal workplace injuries, which represents a 2% increase over 2017. This is also the highest amount since 2008, and it should be noted that from 2009-15, workplace fatalities were in the 4,500 to 4,600 range. Two particular causes of workplace fatalities increased significantly. Deaths from unintentional overdoses as a result of nonmedical consumption of drugs or alcohol while at work increased 12%. Work-related suicides increased by 11%.