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Spotting ‘hidden’ but dangerous terms in a commercial lease
Kanayo Okwuraiwe Business Management, Services & Risk ManagementSigning a commercial lease agreement is a huge milestone in the life of your business. It can greatly contribute to the success or failure of your business. When signing a commercial lease agreement, it is important to pay close attention to the business as well as the legal terms of the agreement, as it is usually not easy to change or get out of a commercial lease agreement once it has been signed. You should, therefore, speak to an experienced real estate lawyer before you sign any lease agreement. A good real estate lawyer should explain all the terms of the agreement to you in layman’s terms.
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Niche social media platforms are hidden gold mines for marketers
Lisa Mulcahy MarketingYou've thrown your marketing power heavily at Facebook — and you're far from alone. The Sprout Social 2019 Index study reports that 89% of marketers do utilize the social media giant as a brand booster. Yes, Facebook can get your brand massive exposure — as can Instagram, Twitter, LinkedIn and Pinterest; yet, you may find your products and services getting lost in the vast sea of data flooding each of these platforms. Why not try advertising on niche social platforms?
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Year of the Rat opens possibilities to publicize a rodent
Bob Kowalski MarketingRats are not exactly an honored species in America, but they're about to get some attention this year. 2020 is the Year of the Rat, according to the Chinese zodiac. The Lunar New Year, also called the Chinese New Year, begins on Jan. 25, and smart marketers have figured out how to take advantage of a unique branding opportunity. The New Year kicks off 15 days of celebrations to welcome in the Year of the Rat, which last occurred in 2008. The Chinese zodiac contains 12 animals, each getting its own year in rotation.
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4 personalities that don’t do communication well
Mark MacDonald Religious CommunityEveryone communicates something; not everyone communicates well. It takes a lot of control and skill to communicate effectively. So, if you’re hiring someone for your church, or you have a volunteer helping you with communication, make sure they have the right skills but really make sure they have the right personality for it. There’s nothing worse than someone in a position where they’re not the right person for the task. If that’s you, you’ll struggle with your personal life, won’t sleep, and won’t feel like you fit your position. Here are four personalities to avoid in the communication role.
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Lazy thinking perpetuates stereotypes. Here’s how to stop it
Simma Lieberman Business Management, Services & Risk ManagementIt's all around us, the idea that we are a divided country. Articles and books offer solutions for what we need to do as a country to close racial, gender and any other divisions based on demographics. But all those solutions go nowhere if we're not looking at ourselves and taking responsibility for our actions. Whether we want to hire the best people or close demographic divisions, we need to stop practicing lazy thinking that leads to stereotyping, labeling people with generalizations and missing people with whom we can connect in our workplaces and in our communities.
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The benefits of using a motivational framework for culturally responsive…
Sangeeta Johri EducationThis research-based article explores the benefits of a motivational framework for culturally responsive teaching in higher education. To support her study, the author explains how she has experimented and utilized a motivational framework in her classes while teaching English as a second language (ESL) to her students from diverse cultural backgrounds. The author highlights the four different aspects of a motivational framework: inclusion, attitude, meaning, and competence. She also highlights different strategies and activities that she has used in her own classes based on a motivational framework.
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CES 2020: Explorers in the era of 5G
Lark Gould CommunicationsThis year at CES 2020, the placards, posters, headlines and lowlines all, somehow, kept coming back to some reference for 5G. Phones were given 5G signal bars. Exhibitors were hyping their products as 5G-ready. But for all the pomp and circumstance around this number/letter combo, few among the 200,000-strong tsunami of attendees could say exactly how 5G was working for them right now. For starters, what, exactly, is 5G? The term stands for fifth-generation cellular wireless and refers to standards set at the end of 2017. And from there it is a bit like wandering down the rabbit hole.
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Practical steps to take your leadership to new heights
Terri Williams Business Management, Services & Risk ManagementBeing a transformative leader — more than just a good leader — takes a lot of work. Many leaders try to emulate other successful leaders, and they often end up getting stuck in a rut. However, according to Doug Conant, building a sturdy and firm foundation is the key to enduring success as a leader. Conant is the founder of Conant Leadership and has served in the senior ranks of leadership for various companies over 20 years. He is also author of "The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights." We asked Conant to share some of his tips with MultiBriefs readers.
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Trend alert: Social media communities are a powerful digital marketing…
Lisa Mulcahy MarketingAs a marketer, you want your audience to trust and respect the products and services you're offering. An excellent way to do this is by fostering an authentic sense of togetherness with your existing customers — and then inviting new and potential customers into the circle. Creating a brand-owned social media community is a lot easier than you think. How do you do it? With common sense and humanity. Begin with these key steps.
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Education predictions for the next year and beyond
Bambi Majumdar EducationThe beginning of every new year spawns a flurry of predictions. This year's predictions in education mark a definite shift in direction. According to experts, education will be moving away from one-size-fits-all assessments and memorizing facts to learning how to make a difference. In the next decade, solving complex problems will be most important for students. Forbes predicts that, instead of an obsession with testing and ranking, cohort education will involve place-based learning experiences. Experiential learning will slowly become the new normal.
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