-
CES 2020: The future of flying, according to Delta
Lark Gould Travel, Hospitality & Event ManagementDelta Air Lines became the first travel company to deliver a keynote at CES 2020 as CEO Ed Bastian took the stage and offered a message that did not disappoint the forward-looking innovators and marketers in the audience. Laying out a compelling vision for the future of travel, Bastian showed how technology with purpose-driven, consumer-focused application can redefine the flying experience. "We see technology as a tool to further our mission of connecting people and creating opportunities," he said.
-
Enhancing linguistic choral responses with multilingual learners
Erick Herrmann EducationIn most any classroom focused on helping students learn language, phrases such as "repeat after me" are commonplace, as teachers know that students need to practice saying words and putting words into sentences in order to develop language skills. In some classrooms, you might even hear phrases such as "say it with me…" or just "say ____." All of these phrases and the practice of having students chorally respond will enhance language learning by providing practice opportunities and building engagement.
-
The risks of ‘good enough’ in IT and communication infrastructure
Steve Braverman Business Management, Services & Risk ManagementSeamless IT and network connections are crucial for today's connected businesses. While strong IT and network connections can create great opportunities for a business, many companies settle for infrastructure that is just "good enough." "Good enough" IT and communication infrastructure may be less costly to a business initially; however, there are leading risks that come with operating with "good enough" infrastructure, including security risks, slow processing speed, and unforeseen costs down the line. Before setting up your own communications network, it is important to identify these risks and learn actionable ways to avoid using a less-than-optimal network.
-
Surveys: Travel industry apps, sites lag behind speed of new possibilities
Lark Gould Travel, Hospitality & Event ManagementAs the sophistication of technology available to us through our personal devices continues to develop and morph at lightning speed, it is not surprising that, according to recently released surveys by J.D. Power, many of the legacy travel apps we use are simply lagging behind their more agile, upstart counterparts. The 2019 J.D. Power U.S. Travel App Satisfaction Study and the 2019 U.S. Travel Website Satisfaction Study show that all travel industry websites — even those operated by digital natives — score substantially lower in customer satisfaction compared to high-scoring websites in other industries.
-
How long-form content can help boost your digital marketing profits
Lisa Mulcahy MarketingWhen it comes to content marketing campaigns for 2020, the length of your copy, blog posts and content matters like never before. Long-form content — generally defined as 1,000 words or more — is a great way to engage your potential and existing customers. The benefits are great: Pew Research Center reported that online readers spend more time on 1,000-word pieces than on shorter ones. What's more is that, according to a study from BuzzSumo and Backlinko, long-form content yielded 77% more backlinks than shorter copy or posts.
-
Project management essentials for project success
William D. Pawlucy Association ManagementA project is an activity with a specific goal in mind and a clear beginning and end. Unlike ongoing services and operations, a project will end, ideally, with the accomplishment of the stated goal. Identifying clear goals and establishing a project plan are critical to effective utilization of resources. It is important that the following questions are asked for every project by the staff team, led by the executive director.
-
3 tools to help limit or stop your anxiety
Simma Lieberman Mental HealthcareI know how debilitating anxiety can be. I've experienced the discomfort of anxiety at different times in my life. Even now, I've found myself feeling anxious about the future, making the right decisions about business and where I want to live. After getting help for extreme anxiety years ago, and learning how common it was, I decided I wanted to help other people. I got trained as a stress management consultant and began working with leaders in organizations to manage their stress and anxieties and support their employees. To this day, I continue to use the techniques I learned and have taught others. I'm sharing three of them with you.
-
4 ways to grow your audience as a startup
Angelica Nwandu MarketingGaining traction as a startup is a true challenge. How can you attract a loyal audience when you’ve only just entered the market? It's tough work, but it is by no means impossible. By carefully selecting the right platforms, being consistent, staying active with your current audience, and more, you can reel in a strong audience in no time. Even for a startup, this challenge can be tackled easily. In this article, I will detail four actionable ways to grow your audience in the startup stage.
-
6 cybersecurity resolutions worth sticking to in 2020
Daniel Markuson Science & TechnologyEveryone is familiar with the desire to change for the better as the New Year comes. And although about 80% of New Year's resolutions fail by mid-February, some are worth keeping. In the digital age, those are the ones related to cybersecurity and online lives. We have no control over when the next company or even government institution is hacked. But even if we can't prevent all cyber threats, there are things we can do to make our digital life safer. Promise to stay safe during 2020 and make these resolutions that will stick.
-
Do applicant tracking systems work?
Terri Williams Business Management, Services & Risk ManagementApplicant tracking systems (ATS) automate the recruitment, interview, and hiring process. They provide a tremendous benefit to companies, but at what cost? Do they improve the process for job seekers or actually make it more cumbersome? And to what degree could an ATS hinder companies from finding the best applicants? Gene Mal, CTO at Static Jobs, has been on both sides of the table, and he’s not a fan of using an ATS. "Employers are starting to realize that applicant tracking systems don't work," he says.
All Communications Articles