Recent Articles

• How will coronavirus affect the Chinese economy and international business?

  Seth Sandronsky Business Management, Services & Risk Management

  China is a major U.S. trading partner and the world's fastest growing economy. How will the outbreak of the coronavirus that began in Wuhan affect that nation's economy and international business generally? Much is uncertain. That's a problem, because businesses prefer certainty as an underlying condition of future market demand and supply. We turn to Doug Barry, a spokesperson with the U.S.-China Business Council. "The shutdown of supply chains is having a ripple effect around the world, with shortages in some raw materials, parts and finished goods popping up," Barry said by email.

• Firms are hiring again.  Here’s how to compete.

  Lloyd Princeton Interior Design, Furnishings & Fixtures

  With the news that the global and U.S. economies were showing signs of slowing down, A&D firms as a precaution dialed back their hiring plans in the latter part of 2019. In recent weeks, with reports of sustained solid job growth, resiliency in the stock market, and high levels of consumer spending, firms are feeling more optimistic about their prospects for 2020. Once again, hiring plans are back on the table. Recently, in my firm, we've experienced a surge in calls from firms wanting to initiate recruitment searches.

• Should brand building be part of your B2B strategy?

  MultiView Marketing

  Amazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” In building a brand, he is now the first centibillionaire on Forbes’ wealth index. Say what you want about Bezos, but results speak volumes. In marketing, branding counts. It is the identity of your company. It gives your business a face and a voice.

• Why self-care is a must for educators

  Savanna Flakes Education

  Teaching is hard work. Period. Being in a supportive role to students who are managing the impacts of trauma and teaching social-emotional learning can be challenging and can result in compassion fatigue. Self-care is vital. Having a proactive self-care routine helps prevent burnout. Self-care is more than bubble baths, long walks to the park, and buying luxurious items. For educators, it begins with a positive school climate and integrates with our proactive and deliberate practices aimed to keep supporting mental, emotional, and physical well-being.

• The art and science of speculative job applications

  Hank Boyer Business Management, Services & Risk Management

  Should you apply for a job you'd really love to have when there are no openings advertised and no visible signs that the employer is hiring? A speculative job application is when a job seeker applies for employment to an employer where there is no known opening for the ideal employment a job seeker desires. The hidden job market is huge. It is estimated that the hidden job market could be at least 50% of all open positions available.

• The best B2B marketing tools for 2020

  Eliza Medley Marketing

  You may get overwhelmed if you're trying to make your B2B company more efficient with technology. There is so much new software out there that choosing what to use becomes very difficult. For example, what if the app fails or isn't supported anymore? Your investment in a yearly subscription is lost and you have to retrain your employees on a new tool. Those problems can be avoided if you choose B2B marketing tools favored by marketers in 2020. Here are the best five tools.

• Millions of high school students set for success: Celebrating Career and…

  Sheilamary Koch Education

  "I learned the formula for success," says Ian Solano, reflecting on what he gained from his high school career and technical education (CTE) classes. Now a business and marketing junior at the University of Southern California, Ian articulately shares how the hands-on experience of completing real-world projects and presenting them to “clients” in high school taught him a process he’s applied to internships and his college coursework. Solano is part of the changing face of high school vocational education.

• The latest in mid-engine sports cars: Would you choose foreign or domestic?

  David Newton Transportation Technology & Automotive

  Like wine and cheese, we are often asked if we prefer foreign or domestic when it comes to our automobile preferences. I have normally favored products made here in America to support the national economy, yet 21 of the 28 cars I’ve owned in my lifetime originate from outside our borders. And today I find myself with a challenging quandary. To fully appreciate my dilemma, you’d need to know a little more about my automotive upbringing. I was raised in the sixties on muscle cars — Ford, Chevy, AMC and Mopar —with big V8 engines, steamroller tires, Holley four-barrel carburetors and Hurst shifters.

• How blockchain technology can benefit your patients

  Lisa Mulcahy Healthcare Administration

  As a physician or administrator, it's crucial that you keep patient transactions and data easily shareable and totally secure. Blockchain technology may be just the right way for your organization to do it. In a blockchain system, data is linked in a segmented system that makes for ease of sharing, eliminates the risk of inaccurate data being kept in a patient ledger, and automatically distributes to a set network of recipients. Blockchain is currently being used most in healthcare payment applications. However, as it matures further, it is being adapted for virtually every healthcare need.

• Amazon’s all-conquering education, labor visions come under fire

  Michelle R. Matisons Education

  Big Tech, including Amazon, has been asked to release acquisitions from the past decade. There's increasing pressure on the Seattle-based company, as it contests losing a Pentagon cloud contract to Microsoft while continuing its ubiquitous global reach. Amazon is also known for warehouse safety violations. Fifteen senators, including presidential contenders Elizabeth Warren and Bernie Sanders, have asked the company to publish serious worker injuries. Given the company's labor reputation, how qualified is Amazon to have a strong presence in U.S. classrooms?

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