Eliza Medley

Eliza is fond of blogging, motivation articles, and education tips. Follow her on Twitter.

Articles by Eliza Medley

• A look at some of the most important content marketing trends for small businesses in 2020

  Wednesday, March 04, 2020

  Marketing is not just a component of your business, it is often the key to a steady flow of customers and sales. Every business that plans to grow is obliged to have marketing in one way or another. Otherwise, a more prudent competitor will prosper. Often, small- and medium-sized business owners ignore marketing, considering it to be an unnecessary additional cost. Henry Ford once said, "Stopping advertising to save money is like stopping your watch to save time."

• The best B2B marketing tools for 2020

  Friday, February 14, 2020

  You may get overwhelmed if you're trying to make your B2B company more efficient with technology. There is so much new software out there that choosing what to use becomes very difficult. For example, what if the app fails or isn't supported anymore? Your investment in a yearly subscription is lost and you have to retrain your employees on a new tool. Those problems can be avoided if you choose B2B marketing tools favored by marketers in 2020. Here are the best five tools.