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Want to create a bigger eWOM effect on Facebook?
Linchi Kwok CommunicationsAs one of the most visited websites in the world, Facebook has become the most influential medium for business-to-consumer (B2C) communications. Almost every company is now on Facebook, where they build public pages for a brand or their business to engage their target customers.
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The democratization of funding and the lure of startups
Dr. Sean Wise Business Management, Services & Risk ManagementOnce upon a time, there were gatekeepers everywhere in the world. If you wanted to book a flight, you called a travel agent. If you wanted to buy shares in a publicly traded company, you called a stock broker. If you wanted money from your own bank account, you came in during banking hours and waited in line.
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7 retail takeaways from Black Friday and Cyber Monday
Emma Fitzpatrick RetailAmericans are ready to s-h-o-p this holiday season! Maybe it's the low unemployment rate or the strong economy — or simply the stellar deals.
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4 ways to finish the year strong at your spa
Elizabeth Donat RetailDecember is upon us, and for many this is one of the busiest months of the year. December is a month that can make or break a spa's bottom line, so it's important to make the best of it and finish strong.
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Negotiating commercial leases: Go slow for a better deal
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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The meal-kit industry: Surviving in the world of Amazon
Jessica Taylor Food & BeverageMeal kits. An alternative to making your life less busy, designed to reduce the time and stress of preparing a home-cooked meal, meal kits are all the rage these days. In fact, according to a survey by Morning Consult, roughly 19 percent of Americans have tried it. After launching about five years ago, the meal-kit market has flourished into a full-blown industry.
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5 winter habits to break for more youthful skin
Elizabeth Donat RetailIf your skin suffers from winter woes like dryness, dehydration, cracking and sensitivity, then be mindful of your winter skin habits. Are you making any of these five winter skin care mistakes? Follow these expert tips to have a youthful, glowing complexion all winter long.
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Get your marketing ready for Black Friday and Cyber Monday
Emma Fitzpatrick MarketingLast year, people spent $3.39 billion on Cyber Monday, which made it the largest online sales day ever, according to Adobe data. This year, some studies show Black Friday will be a bigger shopping day, while others forecast Cyber Monday will take the cake.
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The future of grocery marketing lies in big data
Bambi Majumdar Food & BeverageA recent Wall Street Journal article chronicled how grocery stores are racing to master big data and leverage that information to stay ahead in the grocery wars. Stores are competing with each other and also with online behemoths like Amazon and its smaller counterparts.
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Negotiating commercial leases: Asking for free rent
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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