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Is dynamic pricing good for restaurants and hotels?
Linchi Kwok Travel, Hospitality & Event ManagementAccording to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product.
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The best way to improve your email marketing (proven by research)
Emma Fitzpatrick MarketingSocial media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a 2016 eMarketer survey. That is four times higher than the average return on the four other marketing outlets (social media, direct mail, paid search and online display).
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Kroger, Amazon make latest moves in grocery wars
Bambi Majumdar Food & BeverageThe grocery business has seen plenty of changes and competition over the years, but never a brutal war as it is witnessing now. Exciting things are happening as a result, including two recent developments. Kroger is streamlining its business model to better compete against companies like Amazon, which just announced free Whole Foods deliveries for Prime members.
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How to fine-tune your flu prevention procedures
Elizabeth Donat RetailMany of us have heard on the news that we are facing a serious flu season this year. It is scary to think about you or a loved one becoming very sick. If you own a business, it's also critical to think about how you can protect your clients and staff from contracting and spreading the flu. Whether you work in a restaurant, medical office, salon or spa, follow my expert advice on minimizing the threat of the flu in your workplace.
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Whole Foods experiencing growing pains with new ordering system
Bambi Majumdar Food & BeverageLoyal Whole Foods customers are not happy. Their recent trips to the grocery store have been disappointing as they have been met with low inventory and empty shelves, giving the vibrant stores a rather dull feel.
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Negotiating commercial leases: Who should be the tenant?
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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Retailers embracing technology in 2018
Kate Hessong RetailYou aren't the only one making changes in 2018. Your favorite stores are also looking to improve this year, and new technology is at the top of their list. The National Retail Federation just hosted their annual "NRF 2018 Retail's Big Show" in New York, and the theme of the show was all things tech. Here are some exciting predictions set to revolutionize shopping this year.
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The distribution swap: Walmart’s bold logistics move
Delany Martinez Distribution & WarehousingThe shifting landscape of e-commerce has been largely shaped in the last few years by a single domineering hand: Amazon's. The "A-to-Z" sales site has become the source for all things shipped, but now their largest competitor is trying to close the market share gap.
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Transparent beauty: Why manipulated images will be cropped out for good
Elizabeth Donat RetailWith CVS recently announcing that it will begin to permanently phase out photoshopped images from their beauty aisles, it's difficult to deny that a major shift toward authenticity in the beauty industry has begun. The glossy ads that portray images of contoured, poreless and almost plastic-like skin textures have seen their best days.
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Negotiating commercial leases: When should the lease end?
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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