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5 tips to maximize your esthetician staff
Elizabeth Donat RetailMany spas and medical spas employ estheticians to perform facials, chemical peels, body treatments, hair removal services and makeup applications, just to name a few. Estheticians are integral to providing thorough skin analyses, retail product recommendations and giving relaxing and rejuvenating services.
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A self-correcting supply chain on the horizon
Delany Martinez Distribution & WarehousingWhile logistics can answer many burning industry questions, figuring out why the chicken crossed the road isn't usually one of them. However, as Yum Brands recently found out in the UK, it's an important one.
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More grocery chains affected by the Amazon juggernaut
Bambi Majumdar Food & BeverageThe latest news in the grocery business is not good. A recent Bloomberg report revealed that supermarket chains Winn-Dixie and Tops are preparing for bankruptcy filings. The grocery business is facing cutthroat competition and ever-shrinking margins, both detrimental to their survival. This is a war in which the giant stores with deep resources have a chance to win while others with unsustainable debt loads crumple under pressure.
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Should you quit and start your own business?
Catherine Iste Business Management, Services & Risk ManagementIf you are thinking about it and have been for a while, then the answer is probably yes. Making the move, however, can be fraught with challenges.
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Delivering unexpected options: Can Amazon win the logistics game?
Delany Martinez Distribution & WarehousingWhen a business needs to send a package, it has a familiar suite of options: USPS, UPS, FedEx or DHL. These companies all have at least a few decades under their delivery belt — the youngest, FedEx, is coming up on its 47th birthday.
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How Amazon is changing how we buy and sell beauty
Elizabeth Donat RetailThese days, you can find almost anything on Amazon. Pretty much everyone you know uses the internet e-commerce site to buy everything from jewelry to toilet bowl cleaners to steak knives.
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Negotiating commercial leases: Avoiding letters of credit
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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Is dynamic pricing good for restaurants and hotels?
Linchi Kwok Travel, Hospitality & Event ManagementAccording to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product.
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The best way to improve your email marketing (proven by research)
Emma Fitzpatrick MarketingSocial media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a 2016 eMarketer survey. That is four times higher than the average return on the four other marketing outlets (social media, direct mail, paid search and online display).
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Kroger, Amazon make latest moves in grocery wars
Bambi Majumdar Food & BeverageThe grocery business has seen plenty of changes and competition over the years, but never a brutal war as it is witnessing now. Exciting things are happening as a result, including two recent developments. Kroger is streamlining its business model to better compete against companies like Amazon, which just announced free Whole Foods deliveries for Prime members.
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