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Planning your holiday marketing strategy? Don’t forget Pinterest
Emma Fitzpatrick MarketingWhile pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to the holiday season! Nov. 1 marks the day it's socially acceptable to indulge in holiday tunes and begin purchasing items on your loved ones' holiday wish lists.
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Negotiating commercial leases: Turnkey construction advice
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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Is the marijuana industry forgetting about the disabled?
Dr. Denise A. Valenti RetailIf the marijuana industry wants to be taken seriously with hopes of recognition from the federal government, it needs to demonstrate greater compliance to federal standards. Under the Americans with Disabilities Act (ADA), the disabled are a protected disadvantaged category of diversity. Yet the disabled are being left out of the cannabis industry; both as consumers and as business employees, owners and industry partners.
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Prime question: Is Amazon’s HQ2 worth the cost of delivery?
Seth Sandronsky Civil & GovernmentPoliticians across the U.S. are scrambling to entice Amazon to build its second headquarters — and the 50,000 jobs that come with it — in their region. In fact, the world's largest online retailer announced this week that it has received 238 proposals for Amazon HQ2.
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Bags in Brief: Toting the value of goodwill
Andrea Rush RetailAs temperatures dip, Torontonians are still glowing in the warmth and goodwill that enveloped the City during the recent Invictus Games, the paralympic-style competition for wounded armed services personnel launched three years ago by Prince Harry.
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How to build a buyer persona: A recipe for success
Reuben Yonatan MarketingSuccessful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. It's not enough to know general demographic data for your consumers — you need to understand what drives consumer behavior and what might make them choose your brand over your competitors.
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Get ready to sell on Instagram
Emma Fitzpatrick MarketingRemember way back when Instagram announced it was testing shoppable posts? Then, Instagram selected 20 big businesses, like Kate Spade, Lulus and Warby Parker, to try the feature.
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The double-edged sword of Amazon’s HQ2
Kate Hessong Civil & Government"Amazon is performing a competitive site selection process and is considering metro regions in North America for its second corporate headquarters," Amazon wrote in its request for proposal, seeking a home for HQ2. If the thought of having a retail and technology giant call your city home wasn’t exciting enough, the company is also promising to bring 50,000 new jobs, $5 billion in up-front construction investment and an inevitable boost to the local economy. But is Amazon moving to your city too good to be true?
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Retailers hold the key to Europe’s F-Gas transition
Andrew Gaved Facilities & GroundsIn previous posts, I have lamented the slow take-up of conversion to lower-GWP refrigerants in Europe and have presented several doom-laden scenarios about what might happen to refrigerant prices and availability if the industry doesn’t get a move on. I thought I would start this one off a bit more positively, and share a new a report that, while also lamenting the slow take-up of conversions, does move on to make some useful suggestions and recommendations for policy action.
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Walmart’s Jet.com targets younger shoppers with new brand
Bambi Majumdar RetailDo millennials shop differently? Walmart’s Jet.com thinks they do. That is why it is all set to launch the grocery brand Uniquely J for "everyday essentials." The brand’s focus is on young shoppers who like edgier and bolder packaging. Millennials are keen to buy quality products that are local and clean, and Uniquely J’s products will display transparent labeling and product sourcing details. The launch also represents an important next step in Walmart's pursuit of Amazon.
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