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Will Black Friday deals be enough to lure in shoppers?
Kate Hessong RetailBlack Friday signals the beginning of the holiday shopping season, and it is rapidly approaching. So what can we expect from stores and shoppers on Nov. 24? It seems stores open their doors to the public earlier and earlier each year, and 2017 is no exception. Gone are the days when Black Friday was a single-day event. Many stores will continue their move to Thanksgiving Day openings, extending their hours to entice people to do their shopping in store.
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How to use Small Business Saturday to create big opportunity
Bianca Gibson RetailIt's November, and we know what that means. Shopping season is here. Big-box retailers miraculously transition merchandise from fall to Christmas overnight. While the big guys prepare for huge sales like Black Friday and Cyber Monday, local businesses have their own day to shine: Small Business Saturday.
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Amazon slashes seller fees — What does it mean for the competition?
Bambi Majumdar Food & BeverageIt seems Amazon's grocery takeover tactics didn't stop with Whole Foods. We now know they have a larger plan in mind, a plan that signals total food domination.
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Planning your holiday marketing strategy? Don’t forget Pinterest
Emma Fitzpatrick MarketingWhile pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to the holiday season! Nov. 1 marks the day it's socially acceptable to indulge in holiday tunes and begin purchasing items on your loved ones' holiday wish lists.
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Negotiating commercial leases: Turnkey construction advice
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
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Is the marijuana industry forgetting about the disabled?
Dr. Denise A. Valenti RetailIf the marijuana industry wants to be taken seriously with hopes of recognition from the federal government, it needs to demonstrate greater compliance to federal standards. Under the Americans with Disabilities Act (ADA), the disabled are a protected disadvantaged category of diversity. Yet the disabled are being left out of the cannabis industry; both as consumers and as business employees, owners and industry partners.
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Prime question: Is Amazon’s HQ2 worth the cost of delivery?
Seth Sandronsky Civil & GovernmentPoliticians across the U.S. are scrambling to entice Amazon to build its second headquarters — and the 50,000 jobs that come with it — in their region. In fact, the world's largest online retailer announced this week that it has received 238 proposals for Amazon HQ2.
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Bags in Brief: Toting the value of goodwill
Andrea Rush RetailAs temperatures dip, Torontonians are still glowing in the warmth and goodwill that enveloped the City during the recent Invictus Games, the paralympic-style competition for wounded armed services personnel launched three years ago by Prince Harry.
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How to build a buyer persona: A recipe for success
Reuben Yonatan MarketingSuccessful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. It's not enough to know general demographic data for your consumers — you need to understand what drives consumer behavior and what might make them choose your brand over your competitors.
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Get ready to sell on Instagram
Emma Fitzpatrick MarketingRemember way back when Instagram announced it was testing shoppable posts? Then, Instagram selected 20 big businesses, like Kate Spade, Lulus and Warby Parker, to try the feature.
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