Articles by Andrea Rush
Thursday, October 26, 2017
As temperatures dip, Torontonians are still glowing in the warmth and goodwill that enveloped the City during the recent Invictus Games, the paralympic-style competition for wounded armed services personnel launched three years ago by Prince Harry.
Friday, September 22, 2017
Presenting at an International Trademark Association (INTA) conference in New Orleans on branding this week, attendee trademark professionals are challenged to consider fundamental issues facing brand owners and designers, such as: "What are you selling and who is your market?" To illustrate the point that goodwill is the foundation of great human relationships and great brands, the audience is requested to remember their favourite article of clothing.
Friday, September 08, 2017
Fabulous and (almost) 50, celebrity singer Celine Dion has launched her first line of handbags this month. Interviewed in The New York Times, Dion spoke of offering handbags to her fans to "cradle."
Friday, August 18, 2017
At a recent visit to beautiful Barcelona in conjunction with a law conference on branding, we were struck by architectural splendour on the one hand and perilous purse snatchers on the other. We clutched our handbags, eager to avoid the rogue, quick scissor snip to detach straps from clutch.
Tuesday, August 01, 2017
Bag and shoes appear to be "nailing" the fashion sector this summer by steering clear of the courts. While logos and designs pop through the windows on Toronto's Bloor Street "mink mile," intellectual property is playing a positive role in driving brand value in the right direction — upwardly that is.