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Is Black Friday shopping quickly becoming a holiday relic?
Katina Hernandez RetailAs retailers continue to compete with online retail giants like Amazon, Black Friday is inching closer to becoming Black Thursday. Macy's recently announced that they will be opening their doors nationwide at 6 p.m. on Thanksgiving Day — two hours earlier than last year's 8 p.m. start.
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CVS’s sneaky move to recoup loss of tobacco sales
Jason Poquette PharmaceuticalWhen drugstore giant CVS Health decided to discontinue the sale of cigarettes in their CVS pharmacies, many folks in the healthcare community applauded their noble move. In spite of the loss of millions of dollars in sales, they pulled the plug on this line of income in an effort simply to position themselves as a "healthier" place to shop. Or so we thought.
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Thoughtful merchandising equals easy sales
Kevin Plazak Pet CareWhen you put your store together, do you ever consider how your customer sees the merchandise? Do you consider what you put between the front door and the various kinds of food you sell? If you haven't, take a moment and walk through your store. You might be surprised how little of the cool stuff you offer that isn't easily seen by customers who are in a hurry.
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Should you follow The Container Store’s lead on employee pay?
Danielle Manley RetailRetail workers have received significant media attention lately with protesters demanding higher wages, the federal government discussing an increased minimum wage and the changes in benefits for full- and part-time employees.
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Social becomes sales: Facebook, Twitter to battle over e-commerce
Emma Fitzpatrick RetailEstablishing a social presence for your business is no longer optional. Social has become the customer service line, a satisfaction meter, a fan club and your personal brand bulletin board. Not surprisingly, a whopping 92 percent of marketers already know social media is really important for their business.
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The ABCs of employee retention
Mel Kleiman Business Management, Services & Risk ManagementEmployee retention efforts don't have to be elaborate or laden with perks. You just have to do a good job on the fundamentals. Take a look at the following ideas and add at least a few to your employee retention strategy.
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Friend or foe? The real motivation of commercial real estate agents
Dale Willerton and Jeff Grandfield RetailCommercial tenants are entitled to know if the real estate agent or broker is being paid a commission and how much. All you have to do is ask. In most cases, the agent's commission will be 5 or 6 percent of the base or minimum rent (not operating costs).
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Meet BadUSB: The latest cybersecurity threat for businesses
Ross Lancaster Science & TechnologyThe past 12 months has been a time of high anxiety for the cybersecurity field. Well-publicized breaches with giant companies like JPMorgan Chase, Home Depot and Target have affected millions of consumers. With unprecedented resources at hackers' disposal, practically every company has at least some concern about the safety of its data.
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School of thought: Fish sales by the numbers
Kevin Plazak Pet CareSelling fish in a pet store generally follows a distinct pattern that takes time. Your cost in the employee/customer interaction is in the price of the fish and your employee's time. Since the amount of time spent with a customer is somewhat at the mercy of the customer's wishes, all you can do is maximize the number of fish you sell to each customer.
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Will Facebook force advertisers to forget about tracking cookies?
Danielle Manley MarketingAdvertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. Now, Facebook is taking technology one step further with the introduction of two new advancements.
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