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Preparing your association for the second wave
Bob Harris and Dot Miller Association ManagementWe are hopeful there will be no second wave of the coronavirus, or that mitigation will reduce its impact. Associations must prepare. Are we taking advantage of what we have learned in the first wave to position the organization for crisis? The purpose of this collaborative article is to identify improvements made by associations, to adopt the enhancements, and to prepare for the uncertainties.
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How educators can begin to dismantle racism in the classroom
Sheilamary Koch EducationPeople in all 50 states continue to take to the streets to support Black Lives Matter and demand an end to racial injustice. Meanwhile, a surge of interest in race and race relations has prompted people to seek out films and books on racism. For this uprising to significantly change the trajectory of 400 years of oppression, radical changes must also permeate the classrooms, hallways and playgrounds of our nation’s schools.
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Why you should be careful categorizing COVID-19
Bob Johansen Business Management, Services & Risk ManagementWe are facing a novel coronavirus. Novel means new. New means that old categories are suspect. Categories coerce. You must think across a spectrum of possibilities and risk — not force-fit something we don't yet understand into old categories we do understand. Categories channel us toward certainty, but away from clarity. Here's what you can do to thrive in the post-outbreak scramble.
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Neuromarketing: An exciting new technology to revolutionize your marketing…
Lisa Mulcahy MarketingAccording to a new report, the most significant adjustment in marketing activity during the age of COVID-19 has been to change messaging, with almost half (45%) of responding business owners doing so. Imagine how powerful and effective your updated messaging could be if you knew exactly what your consumers found exciting on a cellular level. This is entirely possible thanks to neuromarketing, an exciting, fresh technology that is tipped to revolutionize how brands can message their demographics. Here are some key points about neuromarketing you need to know.
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10 ways to start promoting equity and stop racism
Simma Lieberman Business Management, Services & Risk ManagementI've worked in diversity, equity and inclusion for over 25 years. Because of my work, I get calls and emails every day from non-black, mostly white people who want to know what they can do end racism and inequality, particularly in the workplace. The people who contact me range from hourly employees to clients who are CEOs of corporations and executive directors of nonprofits. In response, I decided to put together a starter list of actions. Below are 10 basic actions you can begin taking.
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The new study on COVID-19 transmission that can help convince every patient…
Lisa Mulcahy Medical & Allied HealthcareAs a healthcare professional, you know the critical importance of face masks for stopping the spread of COVID-19. You no doubt also know that some of your patient population is not in compliance with doing so, which is a very worrisome issue. However, a brand-new study from researchers Renyi Zhang, Yixin Li, Annie L. Zhang, Yuan Wang, and Mario J. Molina, "Identifying airborne transmission as the dominant route for the spread of COVID-19," can offer you the informational support your physicians and staff need to communicate the importance of mask-wearing to these patients.
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Tracking how we view interior design
Michael J. Berens Interior Design, Furnishings & FixturesWalk into a room and the mind immediately begins to note its characteristics. As the eyes scan the objects before them, they register the quality of light, color, texture, contrast, arrangement, what is familiar and what is unfamiliar. In a matter of seconds, the brain processes all that information and generates an emotional reaction to the space. What happens in those few seconds, where do the eyes go, and how might our understanding of that process help improve the way spaces are designed in the future?
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How split testing can give a big boost to your digital marketing strategy
Lisa Mulcahy MarketingAs a digital media marketer helping your brand emerge from the COVID-19 pandemic, you know that taking stock of where your ad planning stands is critical. A new report finds that 73% of all businesses surveyed are working on strategic planning. One powerfully effective way to evaluate your brand's strategy is with split testing. This is an easy way to determine how well your marketing assets will truly perform.
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Balancing productivity and breaks: The importance of employee rest
Indiana Lee Business Management, Services & Risk ManagementAs an employer, productivity is one of the keys to the definition of a quality employee. You are actively seeking out someone who can get the job done in a reasonable amount of time, who is organized, and who is capable of prioritizing work tasks throughout the day. Someone who won’t stop until not only is everything finished, but it is perfect. Right? Well … maybe take back that last sentence. It may come as a pretty big shock to many employers, but studies show the last bit isn’t really what you want in a highly productive employee.
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Social media madness: Why distraction and discourtesy alienate us all
Lisa Cole Mental HealthcareIs anyone else feeling as disconnected as I am in this world of hyper-connection? Nobody seems to be listening anymore — even my dear friends stop in mid-sentence when their phone pings. While responding back to whoever just usurped our conversation, they say they can still listen. It doesn't feel like that to me, though. They don't look at me and we never get back to where we left off before the interruption. Something clearly has shifted.
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