All Communications Articles
  • Small businesses rush for technological answers, advances during pandemic

    Kevin Reynolds Business Management, Services & Risk Management

    The coronavirus has upended the way small businesses operate for months. One of the longest-lasting impacts of the virus, though, will be how fast and how many small businesses have been forced into investing into technology. With contactless pickup, new payment methods, and cleaning services all far more important than they were at the start of the year, a common denominator in every industry is the need for innovation.

  • Warehouse technologies: 3 trends to watch

    Gail Short Distribution & Warehousing

    These days, many warehouses and distribution centers are under the gun to boost efficiency and productivity and ship products and materials faster than ever. In the e-commerce industry alone, a recent survey by the global consulting firm Capgemini Research Foundation reported that 55% of consumers polled said they would choose a brand or retailer over its competitor if it offered a faster delivery service. That said, a white paper titled "Warehouses of the Future," published by the W.P. Carey School of Business at Arizona State University (ASU), says warehouses are becoming places "not just to store stuff," but places integrated into supply chain processes.

  • The metrics guiding nonprofit recovery

    William D. Pawlucy Association Management

    What are the signs or metrics for recovery, and how do we take this information and make good business decisions? Business Insider recently published an article with five charts showing a potential economic recovery. What do various factors mean for a nonprofit organization’s recovery, and how can it take action? I think there are several areas to concentrate on.

  • Podcast: How to start promoting your cash-based private practice on social…

    Jarod Carter Marketing

    In this podcast, Jarod Carter explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have.

  • 3 tips for winning with communication goals

    Mark MacDonald Religious Community

    I confess, I love setting goals. It grounds and focuses me — and lets me know if I'm winning. It's the difference between practicing a golf swing without a ball or without a hole. In church communication today, many churches have no goals. They don't know what they're attempting to achieve, and in their busyness, they're discouraged because they have no idea if they're winning. Want to feel like a winner in communication? Here are three tips for establishing comm goals that are reasonable, achievable, and effective.

  • Airlines, governments, agencies take a stand on masks

    Lark Gould Travel, Hospitality & Event Management

    As cities open up and daily life begins to look like pre-coronavirus normal, COVID-19 cases are spiking and hospital beds filling in some regions due to a growing movement to eschew simple social protections. Most noticeable among these protections? The polite and practical donning of face masks. The practice is encouraged for outside and inside activities, but especially indoors, where one infected person can expose many with concentrated vigor.

  • The best ways companies can use technology to interview and hire virtually

    Terri Williams Business Management, Services & Risk Management

    COVID-19 has caused significant disruptions in most business operations. However, companies are beginning to return to the new normal, which includes resuming their hiring plans. Gone (at least temporarily) are the days of forcing applicants to fidget in the lobby, evaluating their appearance from head to toe, and analyzing the firmness of their handshakes. However, technology can help companies streamline the interview process and provide a more effective way to onboard new employees.

  • Change happens, so explore your possibilities

    Lloyd Princeton Business Management, Services & Risk Management

    Change and uncertainty often go hand-in-hand, and right now, most people are experiencing a little (or a lot) of both! When change occurs, especially so abruptly, it can be disorienting, even alarming. But change can also be liberating, freeing us from our habitual way of thinking about things and forcing us to reconsider the path we’ve taken and our options for the future. If your professional prospects seem less bright at the moment or especially if you need some guidance, now can be the perfect time to explore "what if?"

  • Avoiding costly online mistakes: Why the internet is enduring, not endearing

    Linda Popky Business Management, Services & Risk Management

    It's become a regular occurrence to hear about some celebrity somewhere who is facing the consequences of poorly chosen public comments. These may be off-the-cuff remarks made recently, on social media, or an old interview or article from many years ago that’s just resurfaced. Times have changed. What was once considered acceptable or excusable may very well be seen as insensitive — or worse — in today's environment. Here's the problem: Once something is out in the electronic universe, it's just about impossible to get rid of it. Too many people learn the hard way that the internet is enduring, not endearing. How do you avoid this fate? Here are a few guidelines.

  • 6 ways to adapt to the new virtual world in real estate

    Sam Radbil Business Management, Services & Risk Management

    There are few businesses that lend themselves to the virtual world as well as real estate. Before the COVID-19 stay-at-home orders were in place, many people in the real estate business were beginning to introduce virtual and 3D tours to their markets. Read on to find out about six ways to adapt your real estate business to the virtual world.