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In-app messaging: A great strategy to boost business during the age of…
Lisa Mulcahy MarketingAs a marketer, you want to provide your customers and clients ease and agility when it comes to purchasing products and services from your brand during the COVID-19 crisis. In-app messaging is an ideal tool to help you achieve this. Depending on your current products and services, you can use in-app messaging to pull new customers into your base, answer customer service questions, launch products, or make easier use of your products and services — the sky is truly the limit. Here are some key areas you can start with.
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Elements of a recovery plan
William D. Pawlucy Association ManagementIn our first article, "The metrics guiding nonprofit recovery," we took a broad look at five key economic indicators to take action on. As a follow-up to the first article, we will now discuss the elements of a recovery plan. In order to plan properly, your organization needs data, your leaders to guide the conversations, stakeholders to inform the process, and a plan to address external urgencies. Use this as a short-term supplement and driver for change of your current long-term plan.
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5 tips to improve volunteer communication
Deborah Ike Religious CommunityAs your church reopens amid COVID-19, you may find that you need more volunteers. All the extra sanitizing, helping people adhere to social distancing guidelines, and more will require additional people to make services run smoothly. You may also need more volunteers to host online services, follow-up with online prayer requests, and to contact members who might need assistance during this time. Here are a few tips for improving communication with your volunteer teams.
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Does your business feel irrelevant? Here’s what you can do
Victoria Fann Business Management, Services & Risk ManagementThere are periods in a business owner's life when the products being sold or the services being offered grow stale and cease to feel relevant. Sometimes this can happen with the overall mission of a business. The tides turn. Interests change. Passion wanes. What's popular and trendy loses steam. It can feel daunting to even consider small changes, let alone do a major pivot. Perhaps staying relevant doesn't require reinventing your business. Maybe it’s more straightforward than that.
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Using a historical document as a teaching tool
Douglas Magrath EducationThis article, featuring Elbert Hubbard's "A Message to Garcia," may be of interest for instructors teaching higher-level students who need some encouragement to stay on task. It is a great lesson on ethics and loyalty set in a historical time frame over 100 years in the past. It is also a good example of journalistic writing of the period and appeals to a broad audience, not just history buffs. The passage may be used as a reading or a listening comprehension exercise for ESL or as part of a sheltered ESL for history course.
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Steps to take to save sponsorships
Robert C. Harris Association ManagementAssociations have postponed or canceled many events during these challenging times. Lost sponsorships represent significant income as a percentage of events and the overall budget. Take these steps to save sponsor relationships and revenue.
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How hip-hop culture can power up student self-worth, engagement
Sheilamary Koch EducationHip Hop for Change has empowered and educated students remotely these past few months as school administrators have sought out the nonprofit to help motivate students as they tire of online learning. Even in the best of times, whether they're making beats, DJing, rapping, breakdancing or doing graffiti art — kids have a lot of fun learning with hip-hop. "When education so often feels like shoving things down kids’ throats, hip-hop is really a no-brainer," says Khafre Jay, founder and executive director of San Francisco Bay Area-based Hip Hop for Change (HH4C).
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5 mistakes to avoid in marketing campaigns as the pandemic continues
Lisa Mulcahy MarketingAs a marketer seeking recovery for your brand as the COVID-19 pandemic continues to impact the nation, it's essential to adopt the right mindset. It's perfectly logical that you want to come out strong with digital communication right out of the gate and ensure the start of a robust profit recovery. Slow your roll, though — the last thing you want to do right now is read the tea leaves wrong and alienate your existing customer base and potential clientele.
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Infographic: How technology can help the economy recover
Brian Wallace Science & TechnologyTechnology, both as a tool and as an economic sector, has kept the economy going during the pandemic, and it will also figure heavily into the economic recovery. This infographic outlines the state of the economy as well as how technology has aided in economic recoveries in the past.
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When do you need a board whisperer?
Robert C. Harris Association ManagementThe term "whisperer" was popularized by the movie "The Horse Whisperer." A horse whisperer is a person who can calm and work with difficult horses. It is said the talent takes years of practice to develop the sense. It is also said that nobody can teach a horse by "whispering." There is no secret process to have horses instantly understand the intention and desired behaviors. The same can be said for calming and training a board of directors. There is no one formula.
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