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Key points of linguistics for ESL teachers

Douglas Magrath Education

ESL instructors need to understand how languages work to be better able to serve the student population. Language is what makes us human, and it's something no other creature has. How are language and thought connected? Does language determine thought? The ostensible purpose of language is to transmit thoughts from one mind to another. Language represents thought, but does it also determine thought? Take the example of colors. Different speakers perceive colors differently.

Extending board terms during a crisis

Robert C. Harris Association Management

An association relies on its board to govern. It sets the vision and advances the mission to best position the organization and serve its members. Through the pandemic, some directors may have reasons they can no longer volunteer. It is logical if board members request an absence from leadership duties. Bylaws often allow for some excused absences, which may solve the problem. There are other solutions to prop up the board. Some of the remedies are intended for dire situations; they are not to appease a director who simply wants to stay on the board.

How to power up your marketing might through improved browser push notifications

Lisa Mulcahy Marketing

According to a new report, only one-quarter of surveyed businesses have been able to shift completely to virtual work environments during the COVID-19 pandemic. This news isn't all bad, though — most of your customers are living life through their phones and laptops, too, and they want more convenience than ever. What's one terrific way to freshly tailor your brand’s marketing messages as your clients, partners and customers start spending again? Amp up your browser push notifications.

5 steps companies can make in the fight for racial justice

Damon Sayles Business Management, Services & Risk Management

The death of George Floyd in Minneapolis has lit a global fire to where more people of all colors, creeds and orientations are expressing their opinions in favor of social justice, racial equality and human rights. Some are inquiring about what they can do to help the cause. Others are clueless as to what needs to be done in work and recreational environments. Some have even asked if it goes beyond a donation — which it does. As corporate America continues to cope with racial injustice, here are a few things companies can do to better the advancement of equality.

Why your company’s culture matters — especially in the throes of…

Dan Bruder Business Management, Services & Risk Management

With the outbreak of COVID-19, organizational culture was tested with a rapid change from working together on-site to working at home. Companies with a strong, intentional culture were able to swiftly implement work-from-home practices since their culture was stronger than the process. On the other hand, organizations with a weak culture struggled with employee productivity and motivation when the surrounding environment changed. In truth, culture is the most important ingredient to success and your company cannot realize its potential without having an intentionally designed, foundational culture. Here are some tips for developing a culture that connects, motivates, challenges, and aligns organizations.

Should your brand be on TikTok?

Sheilamary Koch Marketing

In 2019, only 9% of American internet users said they'd used TikTok, but that jumped to 49% for teens. Ranking third favorite among U.S. teens, this reincarnation of lip-syncing channel Musical.ly now features a 25-second video format, with the option of stringing four videos together. Its popularity among young people reinforces TikTok's status as a Gen Z app. So how can marketers ride the wave of a platform where some 37% of U.S. users report annual household incomes of $100,000 or more?

Being so sensitive in a world that is sometimes not

Lisa Cole Mental Healthcare

When my physical therapist told me years ago I was a "delicate, little flower," I flat out denied it. I'd always thought of myself as strong, powerful and indestructible. Don't we all? Hearteningly, there are other "sensitives" out there. Think about the artists, outliers and geeks you know. All of us “sensitives” need strategies to safeguard ourselves living in a world that sometimes is not. How do we do this? Here are four suggestions.

Podcast: Using Facebook Live events to market to patients

Jarod Carter Sports & Fitness

In this episode, Jarod Carter explains how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great follow-up strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You'll hear tips for deciding if there's sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly.

How to fix a divided board

Robert C. Harris Association Management

The executive director warned, "You should know we have a divided board." The concept was foreign to me. A board is a governing body authorized by law to serve the membership, advance the mission and make best use of resources. Members expect results from the leadership team. When I hear of a divided board, I imagine disunity, disagreement, conflicting interests and highly emotional discussions. I asked him to explain, "What is a divided board?"

3 unlikely but essential ways to communicate generosity

Mark MacDonald Religious Community

God often puts us in a crazy situation and demands trust. Perhaps you’re like Elijah and God's given you a vision of what He wants to accomplish through seemingly impossible giving. Maybe your audience is like the widow and has nothing but a small reserve. God wants us to trust. I’ve learned people won’t give to a God-sized vision if they’re not aware. Effective communication plays an important role in accomplishing God’s work. Here’s how to do it well.

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