Bob Johansen has been helping organizations around the world prepare for and shape the future for over 30 years. He previously served as president of the Institute for the Future (IFTF), a nonprofit organization dedicated to uncovering the critical new insights that lead to action for a more sustainable future, where he founded its program of research on emerging technology horizons. He has written numerous books on leadership and change management and led workshops at a wide range of corporations, including P&G, Kellogg’s, Disney, Intel, Johnson & Johnson, and McDonald’s. His new book is "Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World." Learn more at
www.iftf.org/fullspectrumthinkingbook.
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Thursday, June 18, 2020
We are facing a novel coronavirus. Novel means new. New means that old categories are suspect. Categories coerce. You must think across a spectrum of possibilities and risk — not force-fit something we don't yet understand into old categories we do understand. Categories channel us toward certainty, but away from clarity. Here's what you can do to thrive in the post-outbreak scramble.
