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Using webinars in your B2B marketing

MultiView Marketing

When was the first time you experienced a webinar? Maybe it was used as a training method for your first day on the job. Maybe you used it for lead generation or as a sales technique. Whatever the experience, you probably realized how essential webinars are for businesses.

Report: Only 6% of US companies offer comprehensive child care benefits

Terri Williams Business Management, Services & Risk Management

According to the latest data from the U.S. Bureau of Labor Statistics, 33.6 million U.S. families (around 40%) have at least one child in the household under the age of 18. In 90.8% of these families, the BLS reports that at least one parent is employed — and among married couples with children, 63% of households have two working parents. However, a new report by Clutch reveals that only 6% of U.S. companies offer significant child care benefits. The report also reveals that the average annual cost of daycare for one infant or toddler is $11,666.

Why preventive building maintenance is crucial to the health of organizations

Scott E. Rupp Facilities & Grounds

A U.S. Energy Information Administration Commercial Buildings Energy Consumption Survey found that about half of all commercial buildings were constructed before 1980. U.S. schools are older, at more than 40 years old, on average. Building age means maintenance is critical and should not be overlooked. While delayed maintenance may seem a suitable way to save money quickly, neglect can lead to the need for additional repairs and create bigger budget holes in the long run.

How user-generated content can improve your social media marketing strategy

Lisa Mulcahy Marketing

When you're trying to reach new or existing customers on social media, you need to gain their confidence and speak their language. What better way to accomplish these crucial goals than by involving your audience directly in your marketing? So, how do you go about getting your consumers and followers to give you honest content they feel good about sharing and that potential consumers or clients will believe and take to heart? Implement the following five strategies.

How the e-commerce boom is transforming warehouses

Gail Short Distribution & Warehousing

As e-commerce retail sales continue to grow, the need for warehouses and fulfillment centers that meet the needs of online retailers and brick-and-mortar stores is also rising, says James Breeze, senior director and global head of industrial and logistics research at CBRE Group Inc. "E-commerce has been the largest disruptor for warehouse distribution design on record," says Breeze. "Distribution centers have grown in size, clear height and added amenities based on the larger employee counts that are needed for e-commerce fulfillment centers."

Will the coronavirus outbreak cause a global economic downturn?

Linchi Kwok Business Management, Services & Risk Management

The COVID-19 coronavirus outbreak is at a turning point from an epidemic to a pandemic. According to an update from the Centers for Disease Control and Prevention on Feb. 22, a total of 32 countries have reported confirmed cases. In South Korea, for example, confirmed infected cases went up to 763 on Feb. 24. Six days earlier, the country only had 31 cases. On Feb. 23, Italy reported that three people had died, and 152 others had been infected with coronavirus; Iran also reported 43 confirmed infected cases. Airlines are canceling months of flights to and from China amid coronavirus fears.

Understanding board governance with near-opposite terms

Robert C. Harris Association Management

Directors should understand the terminology of governance. To increase board effectiveness, explain these concepts which are sometimes confusing to volunteer leaders. Each of governance and management; strategy and tactics; and policy and procedures are near opposites. They can be attributed to the distinctive roles of the board and staff.

Why Medicare for All could be a boon for startups, entrepreneurs

Seth Sandronsky Business Management, Services & Risk Management

Is expanding Medicare, the federal health insurance program for people age 65 and up and some younger folks with disabilities, bad or good for entrepreneurs and business startups? Under a Medicare for All (M4A) system, Uncle Sam would replace the private insurance industry. "The impact of Medicare for All will be significant and lead to an acceleration in new business startups," Wendell Potter, a healthcare insurance industry executive, told MultiBriefs via email. "The current system in the United States, in which a majority of working-age adults get coverage through an employer, is a major impediment to business startups."

Teaching business English in the ESL classroom

Douglas Magrath Education

Proper business English is more important than ever with increased globalization. Perhaps the most difficult aspects of English writing are style and rhetoric. The accepted patterns of English rhetoric must be taught through a systematic approach that gives the writers plenty of opportunity for revision and extensive outside reading. Knowing to use the right words in the right business context is more important than ever.

Why Agile is outperforming traditional project management models

Beatrix Potter Business Management, Services & Risk Management

With the business world changing at the rate that it does, creating and running a project that responds to sudden changes and unforeseen developments can be exhausting and at times seemingly impossible. The good news is Agile is here. It is a flexible and responsive model that outperforms traditional project management models on modern tech projects and leads to lasting benefits for the customer and your team. Agile project management is different from traditional models in what it prioritizes and how it deals with changing scope.

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