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Firms are hiring again. Here’s how to compete.

Lloyd Princeton Interior Design, Furnishings & Fixtures

With the news that the global and U.S. economies were showing signs of slowing down, A&D firms as a precaution dialed back their hiring plans in the latter part of 2019. In recent weeks, with reports of sustained solid job growth, resiliency in the stock market, and high levels of consumer spending, firms are feeling more optimistic about their prospects for 2020. Once again, hiring plans are back on the table. Recently, in my firm, we've experienced a surge in calls from firms wanting to initiate recruitment searches.

Should brand building be part of your B2B strategy?

MultiView Marketing

Amazon CEO and founder Jeff Bezos was once quoted saying, “Your brand is what other people say about you when you’re not in the room.” In building a brand, he is now the first centibillionaire on Forbes’ wealth index. Say what you want about Bezos, but results speak volumes. In marketing, branding counts. It is the identity of your company. It gives your business a face and a voice.

The art and science of speculative job applications

Hank Boyer Business Management, Services & Risk Management

Should you apply for a job you'd really love to have when there are no openings advertised and no visible signs that the employer is hiring? A speculative job application is when a job seeker applies for employment to an employer where there is no known opening for the ideal employment a job seeker desires. The hidden job market is huge. It is estimated that the hidden job market could be at least 50% of all open positions available.

The best B2B marketing tools for 2020

Eliza Medley Marketing

You may get overwhelmed if you're trying to make your B2B company more efficient with technology. There is so much new software out there that choosing what to use becomes very difficult. For example, what if the app fails or isn't supported anymore? Your investment in a yearly subscription is lost and you have to retrain your employees on a new tool. Those problems can be avoided if you choose B2B marketing tools favored by marketers in 2020. Here are the best five tools.

Millions of high school students set for success: Celebrating Career and…

Sheilamary Koch Education

"I learned the formula for success," says Ian Solano, reflecting on what he gained from his high school career and technical education (CTE) classes. Now a business and marketing junior at the University of Southern California, Ian articulately shares how the hands-on experience of completing real-world projects and presenting them to “clients” in high school taught him a process he’s applied to internships and his college coursework. Solano is part of the changing face of high school vocational education.

Amazon’s all-conquering education, labor visions come under fire

Michelle R. Matisons Education

Big Tech, including Amazon, has been asked to release acquisitions from the past decade. There's increasing pressure on the Seattle-based company, as it contests losing a Pentagon cloud contract to Microsoft while continuing its ubiquitous global reach. Amazon is also known for warehouse safety violations. Fifteen senators, including presidential contenders Elizabeth Warren and Bernie Sanders, have asked the company to publish serious worker injuries. Given the company's labor reputation, how qualified is Amazon to have a strong presence in U.S. classrooms?

4 things new team leaders should do first

Daniela McVicker Business Management, Services & Risk Management

Becoming the new leader of a team is like venturing into unknown territory: no journey is complete without assuming risks and making bold decisions. The first meeting, for example, can be a truly daunting event where your new colleagues expect you to say all the right things. To make those first-time impressions as beneficial as possible, you need to connect with the team and let them know you’re the kind of person they like. How exactly do you do that? Read on for some ideas.

How tech trends will affect homebuyers

Terri Williams Interior Design, Furnishings & Fixtures

When searching for a home, buyers used to have three options. They could search the classified section, drive around neighborhoods looking for sale signs, or enlist a realtor to find available properties. However, these methods were time-consuming and often produced high failure rates — in part because sellers and their agents were likely to highlight a home's positives and downplay any negative features. "But now, homebuyers have so many new ways to search for their perfect home," says Jerry Clum, founder and CEO at Hommati.com, a searchable real estate website that uses technology to help agents promote their listings to potential buyers.

Visionary vs. manager: Why both are necessary in business

Anne Rose Business Management, Services & Risk Management

We bring our unique personalities into the workplace. Some of us enjoy creating new ideas, thinking about future improvements, and experimenting to improve matters. Others are the polar opposite. These are the people who enjoy taming chaos, managing the status quo, and streamlining processes. As I've mentioned in previous articles, all organizations need both these types of people because the balance is where most progress occurs. When one type of thinking dominates the other in a company, a failed outcome is predictable.

5 types of interactive content marketing that pay off

Lisa Mulcahy Marketing

Are you looking to bolster your digital marketing might through interactive audience engagement? You should be. According to research reported by Review 42, 82% of consumers would prefer to watch a brand's live stream than read its posts on social media. Clearly, it's time to hone in on the specific kinds of interactive offerings customers want to engage in and make them vivid, fascinating and easy to navigate. What areas should you put your efforts into? Focus on these five.

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