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How do you recover from an upsetting interaction?
Anne Rose RetailYou just had an upsetting interaction with an employee that left you with a sour taste and unsettled spirit. Or you just had an angry customer yell at you because you won't replace a chair that their dog broke for free. Or perhaps you just had an attempted shoplifter make a scene in order for you to placate their temper tantrum with free goods. In short, we've all had those days when a negative interaction leaves us feeling angry, hurt, resentful, and out of sorts. But what happens when that interaction is finished and you're not finished feeling upset?
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Building authenticity in the B2B marketing world
MultiView MarketingIf you think about that billboard advertising a pint of Ben & Jerry’s ice cream, you know what lies ahead: A delicious snack featuring chunks of chocolate chip cookie dough, brownie gobs, and some creamy vanilla ice cream. Now how does this experience transfer over to the B2B world? So many companies are offering improved efficiency, miracle software platforms, and better conversion rates. But how do they actually stack up, and how can one trek through countless buzzwords to find out if their promises are kept? The answer lies in creating an authentic marketing strategy.
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Infographic: How better supply chain management leads to cost savings for…
Lisa Miller Healthcare AdministrationIn 2019, the cost of healthcare in the U.S. rose to $3.8 trillion, and hospital expenses accounted for one-third of all spending. Yet, 1 in 5 hospitals are at risk of closure due to financial pressure. This infographic outlines why that is and how better supply chain management can help.
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How sentiment analysis can help you focus your digital and social marketing
Lisa Mulcahy MarketingIt’s usually a good thing when customers or clients give you feedback, but it can be incredibly challenging to interpret the "gray areas" of what they are telling you. Within any positive or negative review, there's lots of nuance. For example, what emotions are customers really feeling as they describe their reactions? Knowing those can make a huge difference when it comes to refocusing your campaigns on a granular level. So, how do you determine them? Try sentiment analysis.
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What the SECURE Act means for everyone
Grace Ferguson Business Management, Services & Risk ManagementSigned into law on Dec. 20, 2019, the Setting Every Community Up for Retirement Enhancement (SECURE) Act is designed to help thwart America’s growing retirement crisis. Here’s how the Act impacts employers, employees, and everyone else. For example, the SECURE Act changes several rules regarding multiple employer plans (MEPs).
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The brain on nature: The why behind biophilic design
Michael J. Berens Interior Design, Furnishings & FixturesNatural environments and the presence of nature in built environments have been found to produce beneficial effects on occupants. Those findings have given rise to the growing use of biophilic design strategies, which seek to improve occupant health and well-being through the incorporation of nature views and natural elements into interior environments. Now, scientists are learning more about how and why we respond to natural stimuli in certain ways — research that can help designers to refine their application of biophilia to have greater impact.
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How to prevent product returns at your spa
Elizabeth Donat RetailAn inevitable side effect of retail sales is product returns. Of course, a few here and there is normal, but if you are experiencing anything greater than a 5 to 7% return rate, then it's time to assess your game plan at your salon, spa or med spa to get those numbers where they should be. Follow my expert advice below to handle and prevent excessive retail returns.
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Cybersecurity attacks aren’t random, and your defense shouldn’t…
Terri Williams Business Management, Services & Risk ManagementDid you know that most cybersecurity attacks don't occur randomly? According to Thomas Johnson, chief information security officer at ServerCentral Turing Group, a cloud consultancy, they’re coordinated with important business events, including major product or service updates, periods of restructuring, acquisitions, and new product releases. "And when companies discover the root causes of the attack, they often find their systems have been infiltrated for months, as hackers waited for the right time to strike," Johnson says.
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Ambushed at the board meeting
Robert C. Harris Association ManagementThe elected president planned an efficient quarterly board meeting. A month before, he strategized with the officers and staff about what should be on the agenda. Everyone agreed to the issues that had to be addressed. At board orientation he advised that he did not like surprises. Meetings would be designed to achieve maximum results. At the last board meeting, things were going well. Then came the surprise.
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How will coronavirus affect the Chinese economy and international business?
Seth Sandronsky Business Management, Services & Risk ManagementChina is a major U.S. trading partner and the world's fastest growing economy. How will the outbreak of the coronavirus that began in Wuhan affect that nation's economy and international business generally? Much is uncertain. That's a problem, because businesses prefer certainty as an underlying condition of future market demand and supply. We turn to Doug Barry, a spokesperson with the U.S.-China Business Council. "The shutdown of supply chains is having a ripple effect around the world, with shortages in some raw materials, parts and finished goods popping up," Barry said by email.
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