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Airlines’ latest plan to increase ticket sales? Fewer seats
Donna Balancia Travel, Hospitality & Event ManagementAs the economy stays on a stable — if not flat — course, one turbulent area appears to be the air travel segment. Thanksgiving always brings additional demand, and the traditional travel season will bring a boost in ticket prices. But holiday travel revenue can't offset the issues U.S.-based airline companies are dealing with today.
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Hotels reinventing loyalty programs to win travelers
Linchi Kwok Travel, Hospitality & Event ManagementTo many travelers, there is really not much difference among various types of hotels or apartments because these lodging products are basically all fulfilling one need: accommodation for those who are away from home. As such, hoteliers often find it difficult to distinguish their products from the competitors.
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Disruptive technology that is changing the travel scene
Bambi Majumdar Travel, Hospitality & Event ManagementStartups and apps are everywhere, especially in the travel industry. Many have great ideas, but few are making the waves they expected. Skift recently took a look at some of the latest travel startups and predicted that five of them have the potential to be truly disruptive in this crowded field.
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In-person meetings provide more insight
David Gabri Travel, Hospitality & Event ManagementCompanies and organizations have, understandably, rediscovered the merits of face-to-face meetings. The benefits range from the ability to build and enhance important business relationships, to serving as a great forum for providing leadership and direction.
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China’s influence grows in US hospitality sector
Suzanne Mason Travel, Hospitality & Event ManagementThe goal of the 2016 U.S.-China Tourism Year is to promote travel and tourism between the two countries. While the target of 100 million visitors by 2021 is in sight, the Chinese have begun to assimilate themselves further into the hospitality sector via key business transactions in recent months.
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Will hotels’ book-direct strategy push OTAs to work with Airbnb?
Linchi Kwok Travel, Hospitality & Event ManagementThis year, the battle between hotel chains and online travel agents (OTAs) — such as Expedia and Priceline — is getting more intense. Hotels are fighting with OTAs to get more direct bookings on the hotels' websites.
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7 ways to save money on your swag budget
Wendy Parsley Travel, Hospitality & Event ManagementNo matter what you call them — promotional items, tchotchkes, giveaways, swag —they have to prove their worth. So, before you even start researching ideas, think about what you want to accomplish, what your strategy is and how the giveaway will fit into the overall activation plan.
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Which marketing tactics are working for hotels?
Bambi Majumdar Travel, Hospitality & Event ManagementOld SEO strategies are dead, and digital marketing methods have undergone a sea change in recent years. The internet revolution has opened up new media channels and branding opportunities for all brands, big and small, across local and global markets. Smart digital marketing tactics have made it just as easy to publicize a B&B tucked away into the corner of a remote mountainside as it has for an exclusive Manhattan hotel.
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3 easy steps to forming an amazing knowledge network
Holly Patterson Travel, Hospitality & Event ManagementNot long ago, I found myself contemplating the lack of networking I had done on a professional level and thinking about what I can do to increase my event-planning network. My professional environment has me flying solo much of the time with not one single soul to share my ideas like "Are mashed potato bars really passé?" or "I think I can do 84 in a classroom-style floorplan."
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What makes travel reward programs the best?
Linchi Kwok Travel, Hospitality & Event ManagementU.S. News and World Report recently released its third-annual ranking of the Best Travel Rewards Programs. Here are programs that made the Top 10 list for hotels and airlines.
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