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7 critical trade show mistakes you’re making and don’t know…
Lee Ali Travel, Hospitality & Event ManagementEach year, it's estimated that more than 1 billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be a hugely profitable marketing tool for you and your business.
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Sea-Tac to grow as a Delta hub
Matt Falcus Transportation Technology & AutomotiveDelta Air Lines plans to grow in the competitive Northwest marketplace by significantly increasing its presence at Seattle-Tacoma Airport, and the airport is expected to reciprocate with expanded and improved facilities in anticipation for the increased number of flights.
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Is medical tourism ever safe?
Dr. Jonathan Kaplan Medical & Allied HealthcareAnother horror story involving medical tourism came out of the Dominican Republic last week. A woman from New York went down to the island nation for a tummy tuck and apparently died on the table. While details are murky at this point, there are a few lessons that can be drawn from this situation.
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Legal issues of vacation home rentals
Laurence D. Gore Travel, Hospitality & Event ManagementThere has been considerable recent activity concerning the vacation home rentals market and the opportunities for travel agencies. The concept is not new and has been marketed primarily to U.S. agents for overseas short-term home rentals, but its spread in the U.S. and worldwide has recently been the subject of tremendous growth.
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Technology is driving the food and beverage industry forward
Bambi Majumdar Food & BeverageAccording to Plunkett Research, the global food and agricultural industry will reach $7.6 trillion by the end of this year. In the U.S., sales from retail grocery stores and supermarket reached over $650 billion in 2013, and sales from nontraditional food-sellers reached a figure of $435 billion in 2013.
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Finding key volunteers for your next event
Bill Hanson Travel, Hospitality & Event ManagementAn effective volunteer program is a must-have if your organization conducts numerous events and activities each year. Such a program should allow you to recruit volunteers from a database of several thousand people.
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Ditch the beach and plan a thrill‑seeking getaway
Dave G. Houser Recreation & LeisureEmboldened by the likes of ESPN's X-Games, NBC's World of Adventure Sports series or the nonstop menu of adrenaline-inspired feats seen on the Extreme Sports Channel, a growing number of Americans are forsaking traditional beach and theme park outings for hardcore action and adventure getaways.
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Trade shows making use of 3-D printing for models
Renee Eaton ManufacturingExhibiting at trade shows can be quite rewarding for companies. Unfortunately, it can also be quite expensive and stressful. Transporting and staging large equipment can consume a significant portion of a company's marketing budget, especially when international shipping is involved.
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Think Mr. Magoo, not Popeye, when you design for the mature guest
Adriane Berg Travel, Hospitality & Event ManagementThere’s a rumor going around that 60 is the new 30. Don't believe it. Even for the Botox generation, 60 is just the new 60. Like an urban legend, the myth that we haven't changed a bit is cool, but it's not true.
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Promoting business online but not on mobile devices: A small mistake or…
Linchi Kwok MarketingI was craving for dim sum the other day. A friend of mine recommended I try Shanghai No. 1 Seafood Village in San Gabriel Valley, California. He told me the food was good and it was an upper-upscale restaurant for dim sum.
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