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The rapid growth of online video marketing

Suzanne Mason Marketing

With the help of digital marketing, businesses have been able to expand outreach to consumers in ways that were once unattainable. Video marketing, gaining quick popularity with both businesses and consumers is now taking digital marketing to an entirely new level in 2016.

7 ways to generate innovative ideas

Galen M. Metz Science & Technology

In the early days of NASA, according to an urban myth, astronauts discovered that ballpoint pens would not work properly in zero gravity. NASA scientists spent $12 billion to solve the problem, coming up with a pen that writes in zero gravity and at any angle. The Russians used a pencil.

Can Twitter change its reputation as a haven for trolls?

Ross Lancaster Communications

The present is not a particularly good time for social media service Twitter. Its value has plummeted in the past year, its stock price has steadily fallen since its November 2013 initial public offering, and its C-suite offices have seen revolving doors in recent months.

Just an innocent photo or an inflated sense of ‘selfie’?

Julie Bernhard Mental Healthcare

What on the surface may seem like a simple self-portrait might actually clue others in on your personal relationships, psychologists say. According to a recent study published in the journal Cyberpsychology, Behavior, and Social Networking, posting too many "selfies" on social media might actually lead to issues with your romantic partner.

Analyst: Health IT budgets up as industry moves beyond EHR phase

Scott E. Rupp Medical & Allied Healthcare

Forty percent of healthcare providers' IT budgets are growing, but only 25 percent of providers with growing budgets attribute the growth to electronic health records. Providers are beginning to see ways to optimize the business for accountable care, adding analytics and care management, and moving away from massive enterprise EHR projects, according to a new IDC Health Insights report examining the results of the 2015-2016 Healthcare Provider Technology Spend Survey.

What’s trending in business technology for 2016?

Paul Zukowski Business Management, Services & Risk Management

I just came across some business technology predictions I made in 2008. Let's see how I did eight years later and highlight what else is trending today. My first prediction back in '08 was that Google would succeed in stealing away some corporate IT market share from Microsoft. I said Gmail would take the place of Microsoft's Exchange in many businesses.

Marketing tips for Firefox’s new push notifications

Emma Fitzpatrick Marketing

Desktop browser companies know mobile is affecting the way users browse, read and search. Now, they're taking action. Firefox just announced the introduction of push notifications, called Web Push, to its desktop browsing. With this new feature, users can receive notifications from websites without having the page open. Firefox is following the likes of Mac Safari and Google Chrome. Both browsers already offer a variation of push notifications.

Patients remain concerned about safety of information in EHRs

Scott E. Rupp Healthcare Administration

Pew Research surveys show that we Americans are still quite sensitive about our personal health information and we worry about how this information might be used in ways that negatively impact our ability to secure insurance, access credit or find jobs. However, the convenience of accessing one's health records or interacting with one's physician online has a relatively strong public appeal.

Innovative, advanced conductive polymer application development

Don Rosato Engineering

Electrically conductive plastic got its industrial start by playing an important role in providing low-cost protection against electrostatic discharge or electromagnetic interference in miniaturized electronic devices. The use of electrically conductive polymers has experienced high growth over the past decade, with an increasing growth rate of 6.5 percent projected over the next five years. There are new, advanced conductive polymer applications currently in development that will define opportunities for new value-added plastics.

The future is now: How social tech is evolving

Rebecca Ryan Science & Technology

Now more than ever, we're able to connect with people through social media. We can learn, rant, inform, laugh, debate and share with the click of a mouse or a touch on a smartphone. This year, like every year since the term "social media" was coined, is projected to bring some of the most groundbreaking innovations in the digital world. Here are just a few shifts in that ever-changing realm to look forward to.

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