-
How to prepare your veterinary business for the Fairness to Pet Owners…
Dean Biggs Pet CareThere's no doubt the veterinary landscape is changing, and the last few months have seen veterinary practices face some major challenges. Well, if you thought things couldn't get any harder for veterinary practice owners, then think again. Those lovely politicians in Washington, D.C., are trying to give veterinarians another kick in the teeth.
-
New pet foods targeting niche groups
Jackie Bay Pet CarePet product segmentation on small, large and especially toy breeds is increasing. Here is a look at some products that are targeting specific niches in the pet food market.
-
How the digital landscape is changing marketing
Andrea Fischetti Pet CareOne of the largest growth areas in marketing right now is in digital. In the pet industry, this is something we are seeing more companies embrace and find successful.
-
How veterinarians ensure the health of Iditarod dogs
Dr. Denise A. Valenti Pet CareThe Iditarod Trail Sled Dog Race takes a physical toll on the sled dogs, so veterinarians are on hand to ensure the health of the animals. Each year there are more than 40 licensed veterinarians who perform more than 10,000 checkpoint examinations during the race.
-
Cross-cultural approach to market your pet business
Clarice Brough Pet CareThe demographic landscape is changing in the United States, and so too in the world of pet retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding.
-
Proper pet care starts with proper nutrition
Alison Betts Pet CareWhat you feed your pet daily for meals and snacks will determine the quality of his or her health and can promote a longer life. Dogs and cats are carnivores. Their digestive systems do not operate efficiently on processed foods and grain-rich diets.
-
5 reasons your business should have a blog
Amanda O'Brien Pet CareMaybe you have thought about a blog for your business. Maybe you have started and stalled out, but it is time to really consider the benefits. A blog is a type of website or an extension of your website where you can write about just about anything. There are fashion blogs, gossip blogs, science blogs and blogs in every industry. Blogging platforms are easy to use, and your customers and search engines love blogs for their articles and information.
-
Community involvement is an important marketing tool for your avian business
Mary Wyld Pet CareToday's marketing is all about building relationships. Getting involved with your local community is an effective way to make a name for your business and establish vital relationships through various social channels. As a pet industry retailer, you should research pet-related community groups in your area. Many of these groups are nonprofit and welcome any assistance — from a place to gather and draw attention to their cause to sharing your knowledge of pets and pet care to benefit animals in your community.
-
Corporate asset protection: Shielding your business from lawsuits, threats…
David B. Mandell and Jason M. O'Dell Business Management, Services & Risk ManagementAs we discussed in Part I of this article, in attempting to protect an ongoing business against lawsuits and potential creditor threats, most businesses leave much to be desired. They may rely too heavily on insurance, have suboptimal corporate structures in place and even unknowingly miss out on significant tax advantages.
-
Top pet fashion trends to watch in 2014
Lauren Darr Pet CareOne year has wrapped, and another has just begun. There are always predictions on what the new year will bring. And, in that spirit, here are the pet fashion predictions for 2014 from the International Association of Pet Fashion Professionals.
All Pet Care Articles