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Is pet health insurance really worth it?
Lauren Swan Pet CareGoing to the veterinarian's office is never a pleasant experience if your cat is ill — particularly if you are on a budget. Often, it is $50 or more just to walk in the door, and a BCB (blood test) is another $50-$200. Basic costs generally include vaccine boosters, a heartworm test and a fecal exam — which is about $100 total, not counting the office call fee.
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Multistore pet specialty retailers should think inside the box
Marissa Harrison Pet CareAs we approach SuperZoo, one of the largest pet conferences of the year, retailers are eager to get tips on how to thrive in the consumer-driven, omnichannel world. It's no secret that brand loyalty is slipping away.
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The power of testimonials: Why you need to offer social proof
Dean Biggs Pet CareIn today’s world, people are subjected constantly to so much advertising hype that we have become a nation of skeptics. Put simply, people are so sick of being deceived, that they find it hard to trust any claims made by any businesses.
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How to double your vet practice without spending a dime in marketing
Dean Biggs Pet CareThe best kind of new clients are generally those who have been referred by existing happy clients. They are far more receptive, more easily satisfied and less price conscious. That being the case, you want to know how well your referral system is working, which means knowing how many of your new clients come from current client referrals. If you don't already know the answer, then make it a priority to start keeping track of who is referring, how many they refer, and how frequently they refer.
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Pet poisonings: Marijuana, prescription drugs and herbal supplements
Cynthia Sheppard Solomon Pet CareWith more than 180,000 pet poisonings reported in 2013, attention directed to the causes can reduce heartache and suffering. Sadly, animals are ingesting people's medications, not always because they are prescribed.
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Branding your pet business for a competitive edge
Clarice Brough Pet CareYour business brand brings customers in and helps bring them back. Pet businesses, both large and small, are scrambling for a competitive edge. Everybody needs to create the best possible perception about who they are in the minds of the consumer for a profitable business.
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How to keep your veterinary clients engaged between visits
Dean Biggs Pet CareIn this article, I will address how to keep your clients engaged in between visits so they are not tempted elsewhere. To prevent your clients from leaving, you need to put an iron cage around them, metaphorically speaking.
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Tips for traveling with your pets
Steve Segner Pet CareMore people are now traveling with their pets, including them on vacations, getaways and weekend trips. Every pet owner has concerns when considering traveling with pets: Where to stay? How to travel? What should you expect from a hotel that claims to be pet-friendly?
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Do you make the fatal assumption in your veterinary business?
Dean Biggs Pet CareMost veterinarians assume that if a client brought her pet in for a wellness exam today, she will naturally return in 12 months' time. Making this assumption can be a costly mistake. A calendar year could just as easily be a lifetime, and a lot of water can pass under the bridge during those 12 months.
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3 tips for using Facebook hashtags
Andrea Fischetti MarketingHashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. But before you can use them for your business, you should know how they work.
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