Dean Biggs

Dean Biggs is a veterinary marketing strategist, coach and co-author of the book "Secrets To Growing Your Veterinary Practice In The New Economy." He is also creator of the Veterinary Marketing Toolkit. You can watch Dean's video series on how to make 2014 your best year ever by visiting OurBestYearEver.com.

Articles by Dean Biggs

• The power of testimonials: Why you need to offer social proof

  Thursday, July 03, 2014

  In today’s world, people are subjected constantly to so much advertising hype that we have become a nation of skeptics. Put simply, people are so sick of being deceived, that they find it hard to trust any claims made by any businesses.

• How to double your vet practice without spending a dime in marketing

  Thursday, June 05, 2014

  The best kind of new clients are generally those who have been referred by existing happy clients. They are far more receptive, more easily satisfied and less price conscious. That being the case, you want to know how well your referral system is working, which means knowing how many of your new clients come from current client referrals. If you don't already know the answer, then make it a priority to start keeping track of who is referring, how many they refer, and how frequently they refer.

• How to keep your veterinary clients engaged between visits

  Thursday, May 15, 2014

  In this article, I will address how to keep your clients engaged in between visits so they are not tempted elsewhere. To prevent your clients from leaving, you need to put an iron cage around them, metaphorically speaking.

• Do you make the fatal assumption in your veterinary business?

  Friday, April 25, 2014

  ​Most veterinarians assume that if a client brought her pet in for a wellness exam today, she will naturally return in 12 months' time. Making this assumption can be a costly mistake. A calendar year could just as easily be a lifetime, and a lot of water can pass under the bridge during those 12 months.

• How to prepare your veterinary business for the Fairness to Pet Owners Act

  Monday, April 14, 2014

  ​There's no doubt the veterinary landscape is changing, and the last few months have seen veterinary practices face some major challenges. Well, if you thought things couldn't get any harder for veterinary practice owners, then think again. Those lovely politicians in Washington, D.C., are trying to give veterinarians another kick in the teeth.