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Remote work and introverts: Consider the challenges

Jennifer B. Kahnweiler Business Management, Services & Risk Management

Remote work has moved from an experiment to the norm for millions of office workers around the world. Late last year, our company conducted a survey to discover how introverts were responding to working from home full time. We had almost 200 responses. Do they thrive in quiet and solitude or are they also feeling disconnected and lonely? Though over 85% of respondents were very satisfied or satisfied with the arrangement, many strong opinions surfaced about the challenges they face when working from home.

The building blocks of an association

Robert C. Harris Association Management

To review the strengths and structure of an organization, I start with five building blocks applicable to every association: structure, strategy, sustainability, relevance and performance. A weakness or omission in one will affect the whole.

Why digital transformation is crucial for e-commerce success

Indiana Lee Business Management, Services & Risk Management

Two decades ago, anyone with an online storefront was considered a forward-thinking innovator. Now, if you don’t have an e-commerce presence, you’re behind the times. This mass migration into the digital marketplace was spurred forward even faster when the coronavirus pandemic shuttered brick-and-mortar businesses across the globe. If you want to find e-commerce success in the 21st century, you must go a step further by embracing digital transformation as well.

5 reasons to build a healthcare brand for millennials

Alexa Lemzy Healthcare Administration

The millennial generation consists of people born between 1981 and 1996, making members of this group between the ages of 25 and 40 in 2021. As the demographic approaches middle age, their need for healthcare is increasing. As the largest generational group, this creates a huge market for healthcare brands ready to cater to their preferences. As a demographic, millennials differ from previous generations significantly in the way they choose services and respond to marketing. As a result, healthcare brands need to be built to meet these new demands.

CES 2021: The year of staying home with gadgets

Lark Gould Science & Technology

As CES 2021 rolled out, it was not in Las Vegas. In fact, it was not anywhere in particular this year after more than a half-century of taking over the neon gaming mecca for four days of immersion in a veritable ocean of newfangled stuff and portentous technology. It was online-only and navigated through a tornado of tech talks and virtual kiosks. Still, there was news, analysis and plenty to talk about this year as the coronavirus continues to rage and a new administration takes over and changes some key commerce and trade policies.

10 simple reasons companies keep failing at strategic execution

Dan Bruder Business Management, Services & Risk Management

Whenever I hear strategy being discussed, someone invariably says that strategies fail because of poor execution. Other times, people say that execution is more important than strategy. But you could also argue that working hard and efficiently on something that is not part of an overarching plan does not create the best outcomes. If you Google the phrase, "strategies fail because of…," the top answer is "poor implementation." In their book "The Balanced Scorecard," authors David Norton and Robert Kaplan note that 90% of organizations fail to execute their strategies successfully. If 90% of strategic planning fails, is it the plan or the execution of the plan that is poor?

Study: How job seekers’ social media profiles affect employability

Linchi Kwok Business Management, Services & Risk Management

Social media plays an increasingly important role in recruitment and employee selection. Recruiters are tempted to check on job candidates’ social media profiles (SMPs) because SMPs could reveal more dynamic information about the candidates than resumes alone. By checking the candidates’ SMPs, recruiters can discover their real personalities, which cannot be easily achieved even through job interviews. Meanwhile, hiring managers can also assess job candidates’ social capital based on the size and the composition of their social networks.

6 effective video marketing tactics for the new year

Sarah Hollenbeck Marketing

Resolutions are commonplace in the new year. Generally, people make a goal to lose weight, exercise more or learn a new skill. But what about New Year's resolutions for your business? If you feel your marketing tactics are in need of a refresh but aren’t sure where to start, you should consider including video marketing in your content strategy. With 87% of businesses that use video marketing seeing an increase in site traffic, adding this skill to your marketing toolkit is a no-brainer. Check out the six most effective video marketing tactics in this infographic today.

Should your dental practice offer membership plans?

Lloyd Park Oral & Dental Healthcare

According to Kaiser Family Foundation, 37 million Americans do not have dental insurance. As a result, dental practices have begun offering their own personalized and affordable dental membership plans to patients. In total, less than 20% of dental practices currently have memberships. However, this figure is growing rapidly due to the adoption of dental membership plan software. But how do these plans work? And are they a worthwhile investment for dental practices? Dental practices should weigh the costs and benefits of membership plans and become familiar with the software tools that enable them.

How to create a meaningful hybrid event in 2021

Joanne Brooks Travel, Hospitality & Event Management

Although COVID-19 vaccines are being deployed throughout the U.S., business event planners are anticipating the continuation of virtual meetings in 2021 and dipping their toes into part virtual, part in-person hybrid events. While people are looking forward to gathering with colleagues, they might not be ready for a giant in-person soiree. Luckily, hybrid expos provide many features that, if utilized, can make a hybrid or virtual event engaging. As we settle into the new year, here's how to start planning your 2021 hybrid event.

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