Alexa Lemzy
Customer support person. Interested in customer success, growth, marketing and technology. Passionate about content, reading and travel.
Articles by Alexa Lemzy
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5 reasons to build a healthcare brand for millennials
Monday, January 25, 2021The millennial generation consists of people born between 1981 and 1996, making members of this group between the ages of 25 and 40 in 2021. As the demographic approaches middle age, their need for healthcare is increasing. As the largest generational group, this creates a huge market for healthcare brands ready to cater to their preferences. As a demographic, millennials differ from previous generations significantly in the way they choose services and respond to marketing. As a result, healthcare brands need to be built to meet these new demands.