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5 ways to keep your emotions in check while running a business
Scott Greenberg Business Management, Services & Risk ManagementRunning a business is intense. You’ve invested your own money or, more likely, borrowed money you have to pay back. It’s your signature on all the contracts. You're the last word on all big decisions. There's a correlation between your mental state and the state of your business. Your ability to manage your feelings is a huge determinant of how you’ll perform. Some people are naturally calm. Others, myself included, have to be more deliberate about it. Fortunately, there are many things you can do to keep your emotions in check. Here are five.
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How concerning is it when contactless self-service pushes people out of…
Linchi Kwok Travel, Hospitality & Event ManagementCOVID-19 has accelerated a few foreseeable changes that the service industry expected for the future. For example, more consumers have wanted delivery service since the pandemic hit in March. Restaurants, hotels, airlines, retailers, and shopping malls have extended their current contactless self-service offerings through mobile apps, kiosks, facial recognition, and palm recognition technologies. To embrace the growing demand for delivery and contactless self-service, many fast-food chains also introduced new restaurant designs, featuring double- or triple-drive-thru lanes, conveyor belt delivery, and food lockers for pickup orders.
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Visual breakthroughs in social media marketing to take advantage of in…
Lisa Mulcahy MarketingAs a digital/social media marketer, you know that innovation, especially in the time of a pandemic, can be a true asset when it comes to retaining your brand's customers and gaining new ones. Key elements you can use to ensure engagement across your platforms include exciting, fresh visual tools. From emerging technology to new angles in visual content design, there are a range of visual advertising enhancements that can help boost your brand's sales and sustain your profits throughout 2021. Here are five specific visual breakthrough areas you and your marketing team can use to best advantage.
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Survey: Firms fight to operate during COVID-19
Seth Sandronsky Business Management, Services & Risk ManagementThe breadth and depth of the pandemic’s effects on private businesses has surfaced in new government data collected from July 20 through Sept. 30, 2020. In these numbers, the U.S. Bureau of Labor Statistics conveys how businesses big and small operated. Spoiler alert: the BLS data on employment, wages, job openings and terminations, employer-provided benefits, and safety and health paints a tough picture of firms fighting to stay afloat. Nationally, 52% of surveyed businesses, or 4.4 million, told their workers to avoid work (paid or not) for some time.
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Hindsight is 2020: Putting the year in perspective
Linda Popky Business Management, Services & Risk ManagementAdmit it. If two years ago someone had walked into your office with a movie script containing half of the things that happened in 2020, you would have laughed them out of there. Or perhaps suggested they needed psychological help. None of us saw this coming. Yes, the infectious disease experts warned we should be on the lookout for a viral pandemic, but they couldn’t tell us how or when this would arrive or the impact it would have on our society. Now that we’re getting close to the end of this tumultuous year, what learning can we take forward for the future?
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How to create an effective training video for your employees
Sunny Dhami Business Management, Services & Risk ManagementVideo has long been a critical part of educating employees. This term might remind some of grainy 1990s VHS videos, but actually, 76% of employees today believe video is an effective learning method. Nowadays, though, there are more advanced ways to make great training videos for your workforce, helping you educate your workforce and boost employee satisfaction using your education program. You can deliver these videos in person or remotely. In this article, we’ll give some advice on how you can make those videos most effectively.
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Why traditional marketing is broken (and 5 ways to fix it)
Jim Ewel MarketingThis should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Even with the pandemic, budgets are only down by roughly 5%. But ask any CEO whether he or she feels that marketing is delivering record levels of business and customer value, and, for most business leaders, the answer is a resounding no! So, what’s wrong?
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The cure for pandemic fatigue in your organization
Linda Popky Business Management, Services & Risk ManagementCOVID-19 cases are surging across the U.S. and in many other parts of the world. Even as the prospect of effective vaccines gets closer and closer, hospital ICUs are overfilling, leading to round after round of restrictions and shutdowns in many locations. One thing is for certain: We’re tired of all of this. We want to be able to move freely — to eat in restaurants, gather at sporting events, and celebrate holidays with families. But to quote the Rolling Stones, you can’t always get what you want — unfortunately. From a business perspective, we need to keep our organizations focused and on track. As we approach the end of the year, here are a few considerations to keep in mind.
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The 5-step website audit to maximize your business
Jon Schickedanz MarketingThe COVID-19 pandemic forced the world to reevaluate the way we do business. With offices and storefronts shuttered, a company’s website or app is no longer just a complement to the brand. Often, it is the brand. To make your website a true extension of your business, it’s critical to understand what your brand stands for first. Before you spend any money or time to improve your digital footprint, try this five-step audit to clarify your brand’s mission, vision, values, character, and experience.
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Locating yourself in the places of greatest opportunity
Hank Boyer Business Management, Services & Risk ManagementAre you being intentional about locating yourself in the place of greatest opportunity, or do you just let things happen to you? People who make things happen weren’t born that way, and they aren’t simply lucky. For the most part, people in this group are quite intentional in that they purposely locate themselves in the places of greatest opportunity so that they can capitalize when opportunity presents itself. Dig into the life of anyone who started in humble beginnings, became successful, and then sustained that success, and you’ll find someone who has learned the secret of hanging out in the places of greatest opportunity.
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