Jon Schickedanz is president and founder of
The Alliance Labs, a Chicago-based creative agency. With 50+ years of digital production experience, the Alliance Labs guides and mentors emerging technical and creative talent to produce high-value digital content for our partners and clients. Since its launching in 2015, the mentors and residents of TAL have worked with companies and organizations large and small providing web, app, digital development, UX/UI design, mar-com consulting and digital strategy, as we train and mentor underprivileged young adults for full-time careers in creative technology. With 50+ years of digital production experience, the Alliance Labs guides and mentors emerging technical and creative talent to produce high-value digital content for our partners and clients.
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Tuesday, December 08, 2020
The COVID-19 pandemic forced the world to reevaluate the way we do business. With offices and storefronts shuttered, a company’s website or app is no longer just a complement to the brand. Often, it is the brand. To make your website a true extension of your business, it’s critical to understand what your brand stands for first. Before you spend any money or time to improve your digital footprint, try this five-step audit to clarify your brand’s mission, vision, values, character, and experience.
