Jim Ewel

Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on Agile. Ewel runs an Agile marketing consultancy, where he has helped over 60 organizations adopt this futureproof approach to marketing. His new book is "The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results." Learn more at AgileMarketing.net.

Articles by Jim Ewel

• Why traditional marketing is broken (and 5 ways to fix it)

  Wednesday, December 09, 2020

  This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Even with the pandemic, budgets are only down by roughly 5%. But ask any CEO whether he or she feels that marketing is delivering record levels of business and customer value, and, for most business leaders, the answer is a resounding no! So, what’s wrong?