Joanne Brooks

Joanne Brooks, president of a global full-service production company, Creative Impact Group, brings more than 30 years of experience working with companies to stage, script, and provide the talent supporting team-building exercises, theme parties, special events, team-building exercises, trade show booth activities, and corporate meetings and conventions.

Articles by Joanne Brooks

• How to create a meaningful hybrid event in 2021

  Wednesday, January 13, 2021

  Although COVID-19 vaccines are being deployed throughout the U.S., business event planners are anticipating the continuation of virtual meetings in 2021 and dipping their toes into part virtual, part in-person hybrid events. While people are looking forward to gathering with colleagues, they might not be ready for a giant in-person soiree. Luckily, hybrid expos provide many features that, if utilized, can make a hybrid or virtual event engaging. As we settle into the new year, here's how to start planning your 2021 hybrid event.

• Engaging visitors at your virtual trade show booth

  Wednesday, October 14, 2020

  The attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.

• Creating a successful virtual fundraising event

  Monday, July 27, 2020

  As nonprofits scramble to reimagine their fundraising goals, many have chosen to cancel in-person events altogether. But without annual galas and luncheons scheduled for 2020, organizations risk missing an important opportunity to receive much-needed funding. Creating a compelling virtual fundraising event might feel like an uphill battle. But with a little creativity, an online fundraiser can deliver many of the perks of an in-person event.