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Podcast: How to market your practice online like a pro
Jarod Carter MarketingAre you confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? This episode is for you. For the past eight years, Jordan Mather and his partner have made a business of helping physical therapy practices successfully manage their online marketing. But in light of the mounting financial pressure on those practices during the pandemic, they decided to pivot and teach their clients how to handle their online marketing in-house. In this podcast, you’ll hear some powerful strategies and easy-to-implement tactics for getting big returns on your Facebook Ads and other digital marketing efforts.
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Infographic: The importance of links
Brian Wallace Business Management, Services & Risk ManagementMost people who use the internet regularly do not understand the impact links have on their search results. However, not all links are helpful, and it is critical to understand how to comply with Google’s quality guidelines. A successful link will create trust, diversity, and relevance for its users. These high-authority, high-value links dominate the internet and provide the search results that are most effective. Conversely, low-quality links create a sense of unease and misinformation. Check out this infographic to see an in-depth breakdown of link quality and how to build a professional link profile.
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10 ways to make a positive first impression at a new job
Hank Boyer Business Management, Services & Risk ManagementFirst impressions are lasting impressions. Every new employee is under intense scrutiny as hiring managers and HR attempt to evaluate each new hire’s potential. Impressing in a series of interviews and during the selection process was only the preliminaries. Every new employee starts out at exactly the same place in the job, since there is no performance track record to view, no known bad habits, and an equal opportunity to excel. Here are 10 ways to stand out and make a great first impression during your onboarding period.
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Win with just three points
Robert C. Harris Association ManagementSixteen years ago, Gary LaBranche, CAE, addressed the Tallahassee Society of Association Executives. He was the CEO at Association Forum of Chicagoland. Now he is president and CEO of the National Investor Relations Institute. The Tallahassee audience knew the topic was to be, "Association Trends, Changes and Certainties." As he picked up the microphone, he said, "Today I’m going to present just three points." He explained audiences understand and remember when you offer just three points or concepts. His advice on communication structure resonated.
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5 ways CIOs can deliver business-critical results during the pandemic and…
Sean Ryan Business Management, Services & Risk ManagementIn January 2020, you were likely paddling through the rapids of "old normal" business-critical issues, including providing systems that help business leaders deliver outstanding results, creating competitive advantage by improving the customer journey and overall experience, and nimbly adapting to constantly changing technology. Then, bam! COVID appeared around the next bend in the river and the world rapidly became far more difficult and treacherous. You’re now paddling in cataclysmic rapids amidst a world of perpetual whitewater. As CIO, to paddle your way to survival, or even to thrive, you will need to focus on these five key areas.
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Are knowledge workers doomed? Why it’s time to embrace AI and prepare…
Roland T. Rust and Ming-Hui Huang Business Management, Services & Risk ManagementThe first wave of artificial intelligence (AI) already has replaced humans for physical repetitive tasks like inspecting equipment, manufacturing goods, repairing things and crunching numbers. That shift started way back with the Industrial Revolution. This gave rise to our current thinking economy, where employment and wages are more tied to workers’ abilities to process, analyze and interpret information to make decisions and solve problems … just like the industrial revolution automated physical tasks by decreasing the value of human strength and increasing the value of human cognition, AI is now reshaping the landscape and ushering in a feeling economy.
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Who are the worst password offenders?
Terri Williams Business Management, Services & Risk ManagementIt appears that we won’t have fond memories of 2020. From COVID-19 to a very long and contentious election cycle, it was a terrible year. But, while most people were just trying to hang on, it was business as usual for cybercriminals who are nothing if not opportunists. And last year provided plenty of opportunities for hackers to take advantage of poor cybersecurity practices. Dashlane recently announced its annual list of the worst password offenders of 2020. The top 10 list — the worst of the worst — reads as follows.
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Infographic: How to pick the best WordPress host
Brian Wallace Business Management, Services & Risk ManagementDuring the times of the pandemic, it has become clearer than ever that businesses need to be serious about their website presence. What once might have been considered a luxury or a nice to have is now essential to find a way forward. Let’s say you’ve made up your mind to use WordPress — what should you do next? There are so many different choices in the marketplace for what website hosting is best. Some are dedicated servers; others are shared hosting. Need help deciding on what the best WordPress hosting options are out there? Check out this infographic, courtesy of WPBeginner for more information.
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GameStop: How it happened, where it’s going
Bruce L. Gordon Business Management, Services & Risk ManagementThe current stock market fight started with GameStop — a retail mainstay for the video game market that has been facing hard times even before the pandemic. Many investors have been shorting the stock , which is nothing new in terms of the stock market. What’s interesting this time is that many individual investors — many on the popular RobinHood app and r/WallStreetBets Reddit community, have called the bluff by squeezing the short position — driving what was an $18 stock in early January 2021 to as much as a high of $483. Where will the Reddit GameStop short game end up? Check out this visual deep dive for more information.
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The year of the comeback: What COVID-19 means for associations in 2021
Jeanne M. Dee Association ManagementFor industry associations, recent shifts from the physical space into the digital have brought a serious blow to their highest revenue stream: in-person events like trade shows and conferences. At the same time, the function of associations as a source of networking, support, and connection for their industries makes them more valuable than ever to their members in a landscape where disconnection is ever-present. Nothing beats being able to pick up the phone and get advice from someone who "gets it" — especially now. This seems to portend the triumphant return of the association.
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