Roland T. Rust and Ming-Hui Huang
Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and founder and Executive Director of the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland. An award-winning writer and editor, he has edited several major journals and consulted with American Airlines, AT&T, Dupont, Eli Lilly, FedEx, Lockheed Martin, Microsoft, NASA, and Sony, among many companies worldwide.
Ming Hui Huang

Ming-Hui Huang is Distinguished Research Fellow at the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland, and Distinguished Professor, Department of Information Management, College of Management, National Taiwan University. A leading researcher and frequent contributor to both academic and managerial journals in AI and service, she is also Editor-in-Chief Elect of the Journal of Service Research (JSR). Learn more about their new book, The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Springer International Publishing; January 2021), at https://www.amazon.com/Feeling-Economy-Artificial-Intelligence-Creating/dp/3030529762.