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Overcoming social media bubbles in your digital marketing strategy

Lisa Mulcahy Marketing

The social media "bubble" — the phenomenon of people sticking to the likes of their personal cliques on Instagram, Twitter and Facebook — can be a tough challenge for marketers to power past. But the good news is that you can learn how your consumers actually want to reach outside their peer groups for product info. Use these research-driven tips to burst the bubble and increase your influence dramatically.

Cannabis-infused beer could be on tap in the future

Bambi Majumdar Food & Beverage

Usually, if you told beer lovers that the next big trend would involve non-alcoholic beverages, you probably wouldn’t be very popular with them. But if you tell them that it is cannabis being added to beer and not just a sugary virgin cocktail, then you may just redeem yourself in their eyes. In that vein, cannabis beer seems to be the new craft beer on the horizon. However, cannabis-infused beer alternatives have been confusing even for CBD enthusiasts who are game to try anything.

US economy adds 130,000 new hires as unemployment rate holds at 3.7%

Seth Sandronsky Business Management, Services & Risk Management

In August, U.S. nonfarm payrolls added 130,000 total new hires versus 164,000 in July as the unemployment rate held at 3.7%, according to the Bureau of Labor Statistics. There were 6 million unemployed workers in August compared with 6.1 million in July. In August, there were scant or no changes to the jobless rates for men, women, blacks, Hispanics, whites, adults and teens from July. The employment-to-population ratio rate edged up to 60.9% versus 60.7% in July, the BLS reported.

How machine learning helps important industries

Joseph Zulick Science & Technology

In 1952, IBM's Arthur Samuel created a program to play checkers. Samuel played with the program so often that it was able to improve with each consecutive game. It was Samuel who first coined the term "machine learning." Today, machine learning has become embedded technology many of us take for granted in our daily lives. There are many industries that currently use machine learning to help improve their daily processes. Through machine learning, businesses can move ahead of descriptive and predictive analytics to prescriptive analytics without a hitch. Keep reading to learn more.

Beating ad fatigue with empathy-based marketing

Mashaal Ryan Marketing

When businesses think of marketing, it's mostly for bolstering the bottom line. However, when customers think of it, marketing can be annoyingly exhausting. Myriad marketing channels have created an atmosphere of constant bombardment. You have most likely received 10 spam emails in the last hour and every single website you go to has ads covering it. While it is natural for businesses to want their brand and campaigns to shine, there is a lot of data out there that says people are sick and tired of ads. However, there is a solution! It’s called empathy-based marketing.

How to build a culture of trust

Catherine Iste Business Management, Services & Risk Management

Toxic employees can infect other staff and bring down morale. The negative cultures they create can bring down the organization. But short of firing everyone and starting again, how do you build a team that trusts each other? Here are three steps to repairing the damage and building a culture of trust.

How to make exit interviews count

Terri Williams Business Management, Services & Risk Management

Exit interviews are usually perfunctory and meaningless for two reasons: departing employees don’t really care to provide insight to a company they’re leaving, and organizations tend to brush off these remarks. According to a 2018 survey by HR Bartender, most employees leave for better compensation and benefits, increased opportunities for advancement, more supportive managers, and flexible work schedules. However, if companies take the approach that they can’t increase wages, create additional opportunities for advancement, or let employees work from home three days a week, they may consider exit interviews a waste of time.

Building the right audience for your LinkedIn content

Sheilamary Koch Marketing

Decision-makers look for high-quality content on LinkedIn. Recent data analysis by LinkedIn demonstrates that key audiences — the C-suite, executives, small- to midsize-business owners, and IT leaders — hunger for good content. In ranking the top-followed companies, LinkedIn found that reputable publications like Forbes and TED Talks were second only to big tech companies. This study makes clear that if you’re a professional, LinkedIn is the place to be recognized for your expert content. But to make the most powerful impact, the right people must see your posts. Here’s how to build that audience.

How to find low prices during travel’s dynamic pricing era

Linchi Kwok Travel, Hospitality & Event Management

Marriott is set to introduce dynamic pricing to its Bonvoy rewards program in the coming weeks. Effective in September, travelers will need to spend 14 to 33% more reward points in exchange for an award night when a hotel is busy. Meanwhile, travelers may also receive a discount on an award night when a hotel has low occupancy. Dynamic pricing is a common tactic in revenue management, and allows service firms to respond to consumers’ fluctuating demand for the perishable inventory with a fixed capacity. The airline industry has been using dynamic pricing for decades.

3 takeaways from the recent Business Roundtable statement

Catherine Iste Business Management, Services & Risk Management

Why should small businesses care about the recent statement from the Business Roundtable? After all, the lobbying group represents some of the largest and most powerful companies in America and thus is not necessarily representative of the thoughts, feelings and challenges of our country's smaller organizations. However, before moving on to the next headline, business and HR leaders should consider these three takeaways.

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