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If you’re struggling, beckon ‘flow’ instead

Lisa Cole Mental Healthcare

Most of us know that sense of resistance when we’re just not feeling it and really need to get something done (or think we do). For me, it may be tackling my taxes, plowing through the piles on my desk, or trying to come up with an idea for an article. Even when I like what I’m about to embark upon, sometimes getting started or back into it is just not happening. Many expert strategies for how we should tackle our various obligations have merit. For now, though, let’s explore how examining our resistance and altering our attitude can help us get going.

Signs that your church brand isn’t working

Mark MacDonald Religious Community

What exactly is a church brand? It’s more than your logo — although your visual brand is the "outfit" your church brand wears. So, what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant. Your logo simply reminds someone visually about that beneficial message thread. Here are seven indicators that your church brand isn’t working.

Employers are using severance packages to protect their brands

Terri Williams Business Management, Services & Risk Management

The employee experience has typically included the recruitment and hiring process, onboarding, and how workers are treated on a day-to-day basis. However, the employee experience has now evolved to also include how companies handle severance and workforce transition. According to a recent report, 44% of all companies surveyed now offer some form of severance benefits to all employees, not just senior managers. These are some of the trends pertaining severance and transition.

Popular European RV website launches in the US

Dave G. Houser Recreation & Leisure

Following its successful introduction in Europe in 2015, CaraMaps, a French collaborative website and mobile app dedicated to RVers, has come to the United States. Already serving nearly 250,000 travelers in six European countries with a free database of more than 60,000 locations (campgrounds, parking and service areas, tourist offices, etc.), CaraMaps is confident that its slick, intuitive online directory will find acceptance in the vastly larger U.S. market, which is 9 million RV owners strong.

Research: One way to boost organic shares on social media

Emma Fitzpatrick Marketing

Most marketers don’t count on social shares much! That’s because from 2015 to 2017, social sharing dropped by half, according to BuzzSumo data. Yet, there is an outlier: original, authoritative content. Publications like The New York Times, Harvard Business Review, and The Economist actually saw a substantial increase in the number of their social shares. For marketers, publishing original research was their ticket to capitalize on the above trend. For the most part, it seemed to work.

Why every executive should be leveraging social media to pull in talent

Roberta Matuson Business Management, Services & Risk Management

In preparation for a recent prospect meeting, I attempted to look up the profiles on LinkedIn of the executives whom I would be meeting with. To my surprise, half the team wasn't on LinkedIn and the other half might as well have not been, as their profiles and connections weren't very robust. Ironically, the purpose of my meeting was to explore a project related to pulling in top talent. Here's what I told them that might be helpful to you.

Pivot! How to take your marketing in a new direction

Brie Ragland Marketing

In an iconic scene from the show "Friends," Ross has purchased a brand-new couch, but decides to deliver it to his apartment himself, instead of paying the outrageous delivery fee the store charges. As he waits for help from his friends, he sketches a plan for easy movement up his apartment's stairway. To the characters' chagrin, the couch doesn’t fit up the stairs the way Ross originally planned in his drawing. Thinking on his feet, Ross "pivots" to a new plan…and the hilarity ensues. So, how can you apply this strategy to your own company? Well, no executive wants to admit his/her marketing efforts are failing, but when the numbers tell a story so grim even Phoebe Buffay couldn't put a good spin on it, it's time to pivot.

Find something more important than your passion

Catherine Iste Business Management, Services & Risk Management

It turns out that trying to find our passion may be a futile search. For those of us who believe a passion is something we have and just need to discover, we may be setting ourselves up to fail. Researchers at Stanford and Yale found that those of us who believe passions can be found also tend to believe that once we find our passion, it will provide us with limitless motivation. Unfortunately, this means we may bounce from one thing to another, because as soon as the activity becomes difficult or unmotivating, we tend to believe it is because it is not our passion.

Beating age discrimination just got harder

Patrick Gleeson Law Enforcement, Defense & Security

Fighting age discrimination in employment was never easy. Perhaps the most important obstacle is that age discrimination isn’t easy to prove. Historically, when age discrimination in employment suits do go to trial, they’ve been decided overwhelmingly in favor of corporate America and against workers — about 99% of the time. As daunting as this sounds, recent significant appellate court decisions will almost certainly tilt the playing field even further toward corporate America and away from an increasing number of aging workers.

Cloud kitchens, virtual restaurants are the next big trends in food delivery

Bambi Majumdar Food & Beverage

Co-working spaces have changed the way many people work, and now it's time for cloud kitchens to do the same for the food business. Statista reports that the online food delivery segment will have $107 billion in revenue in 2019. Some of the industry's rapid growth is attributed to the advent of cloud kitchens, which have helped businesses stay ahead of high rents and employee turnover. Another related concept that is making waves is the virtual restaurant. Also called Uber cooking by some due to its initiation by Uber Eats, these businesses take orders through online apps and prepare food exclusively for takeout, pickup, and delivery customers.

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