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Infographic: Using tech to become an entrepreneur
Brian Wallace Business Management, Services & Risk ManagementSide hustles can be a challenging way to make extra income, but they do increase the average American's monthly pay by about 25%. Using technology to sell your knowledge to others is a great way to have a side hustle that could become a lucrative career. There are options to create online courses, e-books, blogs, and more using various types of technology to teach others what you know and make money from it. Learn more about using tech to become an entrepreneur with this infographic.
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Podcast: How to use telehealth to create or grow a cash-pay physical therapy…
Jarod Carter Sports & FitnessIn 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time, Vining found himself focusing more on developing software tools that would enable medical professionals to easily enter the growing telehealth market. He and his students are proving the potential for PTs to become more efficient and profitable by making telehealth visits available for the convenience of existing patients.
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Over 50? Sorry, we just can’t see you
Patrick Gleeson CommunicationsEvery minority in this country faces discrimination in one way or other, including Americans over age 50. For them, one of the persistent problems has been how quickly they become invisible as they age. A research report from AARP released at the September 2019 Advertising Week conference in New York, based on “a random sample of 1,116 images published by popular brands,” indicates widespread stereotyping, much of it not only inaccurate, but degrading and vicious.
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How to avoid the perils of pop-ups
Lisa Mulcahy MarketingPop-up advertising can be a digital marketer's best friend or worst enemy. If your target demo finds your pop-ups annoying or not intriguing, you're sunk from the get-go. The good news is that there are easy and super-effective ways to freshen your approach to pop-up placement. This way, your customers will be interested in what you show them and welcome seeing your content over and over. Try these tips to boost enthusiasm and sales!
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The professional advantages of a lateral move
Catherine Iste Business Management, Services & Risk ManagementLateral moves used to be synonymous with taking a step backward. However, with the fundamental shift away from 40 years working at the same employer and retiring there, every aspect of the traditional employer-employee relationship is being questioned. Recruiters who used to frown upon multiple positions on a 10-year resume now look at it as an asset. Similarly, employees who used to think up was the only way to go are realizing career growth can follow multiple paths. Here are three advantages of making a lateral career move.
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Infographic: How to be a highly effective leader
Brian Wallace Business Management, Services & Risk ManagementWe all know there's a difference between a boss and a leader, and it shows: 94% of people with a great boss say they are passionate about their job, while only half with a bad boss say the same. Furthermore, while 70% of employees say their manager is good or great, two-thirds of people have left a job or plan to because of their boss. So, what does it mean to be a great leader? And how can you make sure you’re leading and not merely managing? Check out this infographic for more information.
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Selling interior design services in the 2020s
Lloyd Princeton Interior Design, Furnishings & FixturesTwo inevitable trends will transform the interior design industry in the coming decade. One is the rise of the millennial client. The other is the maturing of e-commerce. These trends are inextricably linked. Designers who want to remain competitive in this changing market will need to innovate their marketing and business processes to attract and retain these clients.
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Infographic: Solving the growing problem of employee turnover
Brian Wallace Business Management, Services & Risk ManagementTurnover is a major challenge for business leaders, and with historically low unemployment, it’s only getting worse. The high demand for talent has led to "ghosting" from candidates who accept a job and then never show up after they get a better offer somewhere else. Employee turnover is time-consuming and expensive, but you may have a secret weapon: benefits. Learn how the right mix of benefits can improve turnover by up to 138%.
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Are mission statements actually important after all?
Catherine Iste Business Management, Services & Risk ManagementMany of us have a love-hate relationship with mission statements. For leaders, they can be valuable tools to keep a large organization, multiple offices or a new company focused on the same core ideas. For consultants, advisory firms and organization development experts, they are often the starting point for developing strategic plans, repairing negative issues or building corporate culture. Yet, unless the organization is in some sort of transitional phase, mission statements often collect dust on the shelf. Some recent research, however, underscores the importance of the words used in mission statements.
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Tips for using chatbots to improve your marketing
Lisa Mulcahy MarketingChatbots are both the wave of the present and the future. Research estimates that by next year, a whopping 80% of businesses will utilize this kind of AI technology, primarily as a real-time chat tool with consumers via instant messaging. How can you best refine your chatbot technology so it pleases your customers and provides them with the info and convenience they need to buy your products over and over again? Try these tips.
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