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CBD: Beyond the hype
Victoria Fann RetailIs CBD going mainstream? It sure appears that way. I live in the Western North Carolina mountains near Asheville, and CBD seems to be everywhere. Every time I turn around, I see another store selling some form of the beloved remedy. In the midst of all the buzz and media frenzy, many of us are wondering: Is there really something to CBD? Or is it just the latest health craze that, like lots of fad diets and quick-fix remedies, will come and go?
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Game change: California’s Fair Pay to Play Act
Seth Sandronsky Sports & FitnessThe economics of college athletics will be changing in the Golden State. California Gov. Gavin Newsom recently signed Senate Bill 206, the Fair Pay to Play Act, into law. The legislation will let student-athletes earn money from endorsements and hire sports agents, effective Jan. 1, 2023. The National Collegiate Athletic Association (NCAA), a nonprofit membership group, had barred that compensation option. The NCAA's exploitative business model propelled the Fair Pay to Play Act, according to Gov. Newsom.
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The future of food and beverage lies in online behavior analysis
Bambi Majumdar Food & BeverageMarketing effectiveness is now predicated on analyzing online consumer behavior. We are digitally immersed, and our buying behavior is reflected in our digital footprint across all channels from emails to social media. AI-driven back-end tools are continually assessing our likes so that marketers can be more efficient in their targeting. The same is true of the food and beverage industry, which is increasingly looking at online consumer conversations for the next step in its journey. A recent consumer insights report by Social Standards shows distinct shifts in this regard.
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How social listening can boost your digital marketing power
Lisa Mulcahy MarketingDo you know how to incorporate social listening as part of your marketing strategy? If not, it's time to start harnessing its power. Social listening is the practice of crawling the internet to locate all the mentions of your brand on social media platforms as well as your brand's related keywords. This way, you can very specifically target the consumers who will buy what you're selling quickly and easily. To do it most effectively, you need a strategy of do’s and don'ts that will maximize your time, marketing focus, and your campaign effectiveness. Use the following science-driven tips to do it right.
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Getting a job at McDonald’s is now as easy as talking to Alexa
Linchi Kwok Food & BeverageMcDonald’s recently introduced the world’s first voice-initiated job application process, called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by talking to either Alexa or Google Assistant. McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
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Research-backed tips for getting your content noticed on LinkedIn
Sheilamary Koch MarketingThe potential for leveraging relationships on LinkedIn is still on the upswing — with a 145% increase in users last year, LinkedIn’s growth topped all other social media networks. LinkedIn experts agree that creating quality content is one of the best ways to increase your visibility and build credibility on the network. You can showcase your leadership, expertise and personality by posting status updates and writing articles as well as engaging with other people’s posts. Here are some tips based on recent research for creating content people want to read and share.
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Looking ahead: Key digital marketing trends for 2020
Lisa Mulcahy MarketingIt's never too early to start planning your digital marketing approach for the coming year! You've probably been thinking about your options and are trying to figure out what trends are the most important to pay attention to as you look at your new campaigns. Now is the time to focus your efforts on the following key areas.
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Travel2020: Anticipated cooling finally hits hot hotel development market
Lark Gould Travel, Hospitality & Event ManagementAfter forecasting a certain strength in demand for 2019, STR, a data benchmarking, analytics and marketplace insights source for the global hospitality sector, is seeing a softening following its August report. In a year-over-year comparison with August 2018, the industry saw a flattened occupancy rate at 71.4%, with the average daily rate (ADR) up 0.9% at $132.47 and revenue per available room (RevPAR) up 0.9% to $94.55. The hotel industry’s current expansion cycle has reached 114 months (March 2010-present), with year-over-year increases in RevPAR in 112 of those months.
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It’s true at work: No good deed goes unpunished
D. Albert Brannen Business Management, Services & Risk ManagementLife is full of sayings that can apply to work. Some of them might include: "do unto others as you would have them do unto you," "turn the other cheek," "walk the high road," and "kill them with kindness." But, unfortunately, this employment lawyer has learned that when it comes to work, one adage always seems to ring true: "No good deed goes unpunished." It often seems that the more breaks an employer gives an employee, the more often the employee asks for a loan or pay advance, files a charge of discrimination, or starts a campaign to get a union into the workplace.
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3 reasons not to be a workplace of choice
Catherine Iste Business Management, Services & Risk Management"A genuine focus on core values" and lots of opportunity for career growth are just a couple of the highlights of two of the most well-known workplace of choice surveys. Both reflect a number of other common characteristics, but the commonalities boil down to this: employees want to feel heard, valued and empowered. Yet, as great as that all sounds, here are three reasons employers may not want to focus on being a workplace of choice.
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