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The terrible nature of expedient principles

Anne Rose Business Management, Services & Risk Management

The word "principles" is bandied about often, as in, "It’s against my principles to do XYZ," or, "My life is built on solid moral and ethical principles." Principles are good. They are a guideline how to live your life consistently to the standards you profess to espouse. Not having any principles is typically not good. It's fairly easy to discern the principled from the unprincipled people, and you can easily choose which group of people you'd prefer to associate with. What’s tricky is discerning the people with expedient principles.

Will convenience outweigh privacy when it comes to using facial recognition…

Linchi Kwok Travel, Hospitality & Event Management

Facial recognition technology is convenient. Many of us use it numerous times a day to unlock our smartphones. Although people often access their phones with Face ID or fingerprints, many still worry about their privacy when their biometric data are used in the public space. There is a fine line between consensual identity verification and non-consensual surveillance. Here are some examples.

How to have a career development discussion with your boss

Hank Boyer Business Management, Services & Risk Management

Over the past two decades, much work has been done to understand what causes some employees to have high engagement with their employer — actively realizing personal and professional growth — while other staff members are disengaged and feel tired, stagnant, and disinterested in their work. Most employees want what they do for a living to serve a greater purpose for both personal and professional growth. Not just something to do to fill time and earn money.

US payrolls add 128,000 jobs; unemployment rate rises to 3.6%

Seth Sandronsky Business Management, Services & Risk Management

In October, total U.S. nonfarm payrolls added 128,000 new hires, as the unemployment rate rose to 3.6% from 3.5% in September, according to the Bureau of Labor Statistics. Employment growth has averaged 167,000 per month in 2019. Federal government employment dropped by 17,000 in October, as temporary workers ended their assignments for the 2020 Census. Further, the now-resolved General Motors strike reduced automotive employment in October.

5 effective strategies to boost your engagement-based email marketing

Lisa Mulcahy Marketing

When it comes to digital marketing, engagement-based email can be a gold mine for your company. The key is to look beyond the obvious when it comes to your subscriber base. Simply checking to see who opens your targeted messages and who doesn't won't get you sales, but the following research-driven, richly targeted strategies can do the trick. Try these tips to boost your bottom line.

How do you know when you’re done for the day?

Catherine Iste Business Management, Services & Risk Management

As seems common in many conferences lately, the audience was asked to participate in a brief group mindfulness exercise. After we all adjusted our postures and closed our eyes, the facilitator asked us to take a deep breath and, while exhaling, acknowledge that we were done for the day, free to let our minds go and… something. I do not know what the last thing she said was, because I could not get past the phrase: done for the day. It was 4:30, how could anyone possibly be done for the day?

5 social content ideas for every sermon

Mark MacDonald Religious Community

Church communication is not all about the tools. It’s more about content. Your church needs to regularly build content that engages your congregation and attracts your community when they are considering a local church. How does someone in a church communication role do that? That’s the issue. A sermon is a piece of important content that should be extended as part of your church's social strategy. Here are five ways to repurpose a sermon on your social channels to encourage engagement and attraction.

Simple ways to mine ‘micro-moments’ to your marketing advantage

Lisa Mulcahy Marketing

As a marketer, you're always looking for key nuggets to help you better target your audience. But do you have a consistent strategy when it comes to managing "micro-moments?" Simply put, "micro-moments" are those spontaneous consumer declarations about their online behavior that, if caught quickly, can help you retarget your audience quickly. How do you swiftly and smartly identify and mine a micro-moment? Let this research-driven advice lead the way.

Fair Pay to Play Act promises a better deal for the black college athlete

LeRon L. Barton Sports & Fitness

It is no secret that the black male has been the engine for collegiate sports for many decades now. African American athletes make up about 60% of all college football and college basketball teams. Football and basketball are the two revenue sports that dominate college sports. That dominance has created an incredible source of revenue for the biggest schools. As part of the podcast "Gangster Capitalism," a program dedicated to examining the college admissions scandal that has rocked the news this year, sports journalist Kevin Blackistone examined the racial overtones existing in the matter of high-level college sports.

Infographic: Optimizing reputation management with AI

Brian Wallace Business Management, Services & Risk Management

Customers read the reviews, but it's not enough to have good reviews. Those reviews also have to be believable. Your company's online reputation can make or break your business, and your ratings even influence your ranking in searches. Increasing your company's ratings from three to five stars can increase your visibility on Google by up to 25%. Learn more with this infographic.

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