All Marketing Articles
  • Infographic: Breaking up Big Tech

    Brian Wallace Science & Technology

    Are tech companies growing "too big to fail?" In 2018, five tech companies — Facebook, Amazon, Apple, Microsoft and Google — earned a combined $800 billion in revenues. In March, Elizabeth Warren released a campaign ad calling for the breakup of big tech companies. Facebook removed the ad, sparking bipartisan backlash. Today, 2 in 3 Americans — regardless of political party — support the breakup of Big Tech. This infographic outlines why so many are calling for the tech giants to be broken up and the laws that might make it happen.

  • Survey: Over 40% of job candidates say ‘bye’ if employers won’t…

    Terri Williams Business Management, Services & Risk Management

    We're currently at or close to full employment, and companies need to be more flexible if they want to snag desirable job candidates. According to a recent Robert Half survey, applicants aren't afraid to walk away when companies aren't willing to negotiate — and not just on salary. In the survey, 43% of respondents said they lost interest in a job offer because the company was unwilling to negotiate elements beyond salary. So, what are the other areas that job applicants want to negotiate?

  • 5 ways to boost your social media brand strength in 2020

    Lisa Mulcahy Marketing

    Are you looking for ways to position your brand as powerfully as possible in the coming year? Of course, you are. You can do it most effectively by eliminating worries about points that don't pose a threat to your established reputation while making fresh choices that will surprise and engage your consumer base and new audiences more than ever. How do you do it? Try these tricks and tips.

  • One more time: Why we hate performance evaluations

    Hank Boyer Business Management, Services & Risk Management

    They are the subject of jokes, disliked by employees and employers alike, deemed "untrustworthy," and yet they continue to be a staple for how people are managed. As I work with employers and employees across North America, I hear horror story after horror story about how much people dislike the annual ritual of performance evaluations. Here are my unofficial top 10 reasons why people loathe performance appraisals and what must be fixed to make them effective.

  • Easy ways to discover what interests your target audience

    Sheilamary Koch Marketing

    Learning about your audience can be incredibly easy. According to a study by content marketing strategist Jordan Loftis, successful marketers are 242% more likely to conduct audience research at least once per quarter — while 56% of what he calls his most elite marketers conduct research once or more per month. Here's a compilation of best tips from expert marketers for going beyond basic demographics to glean important insight about your audience.

  • What is the future of leadership?

    Terri Williams Business Management, Services & Risk Management

    If everything rises and falls on leadership, are we in good hands, or should we be concerned? While technology is moving at the speed of light and leveling everything in its path, leaders often seem hesitant to change their rather archaic traditions and beliefs. This is causing some uneasiness among employees and other stakeholders. So, what is the future of leadership, and how can leaders be effective and successful in this brave new world?

  • How to stress privacy in your digital marketing campaigns for 2020

    Lisa Mulcahy Marketing

    Online data protection is a key concern for digital consumers across the board. As a digital marketer, it's very important to make sure your customers' info is secure. But you also need to let your customers know how you ensure their privacy in all conceivable ways. How do you update and perfect your communication about this crucial info in your campaigns this coming year? Use these research-based strategies.

  • Tech CEOs hesitant to upskill workforce despite anticipated impact of AI…

    Terri Williams Business Management, Services & Risk Management

    Within the next three years, only 42% of tech CEOs plan to upskill the majority of their workforce, according to a KPMG report. However, the 2018 World Economic Forum projected that at least 54% of employees in all industries will need to be reskilled and upskilled if companies are expected to remain competitive. So, why aren't more tech CEOs reskilling or upskilling their employees — and is this a problem?

  • How augmented reality will help the hospitality industry

    Bambi Majumdar Travel, Hospitality & Event Management

    Augmented reality (AR) is being adopted as a tool to increase customer satisfaction and profitability across industries, including travel and hospitality. This fascinating technology superimposes useful data on top of the user's environment in real time. AR technology in hotels will transform the experience to one that aligns with the needs of the new generation of guests. Augmented reality smart glasses have hit the market, but for a regular hotel experience, guests can access AR through devices like tablets, smartphones, and headsets.

  • How sharpening your voice search approach can boost your company’s…

    Lisa Mulcahy Marketing

    Voice search is a popular way for consumers to seek out what they want to buy online. It's also crucial for you to understand on a granular level. When you provide a great response to a customer's audible query, you are establishing a powerful and definitive relationship with that customer instantly. Make sure the impression your voice search approach makes is helpful, human, and convenient to understand and navigate. You may win over that consumer immediately.