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How sharpening your voice search approach can boost your company’s…
Lisa Mulcahy MarketingVoice search is a popular way for consumers to seek out what they want to buy online. It's also crucial for you to understand on a granular level. When you provide a great response to a customer's audible query, you are establishing a powerful and definitive relationship with that customer instantly. Make sure the impression your voice search approach makes is helpful, human, and convenient to understand and navigate. You may win over that consumer immediately.
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5 ways to avoid the TL;DR curse
Mark MacDonald Religious CommunityOn social media, we love to use fun acronyms or abbreviations to state the obvious for the masses. If something is humorous, we use LOL. I could list dozens of these. It's faster to post a few letters and have everyone quickly know the longer meaning. Social media even has one that sums up this thought: TL;DR (too long; didn't read). We often overspeak or overwrite, and people think "sorry, TL;DR." Once that feeling hits them, it’s too late. This isn’t just social media content, either — it’s content during a sermon, in a handout, on a webpage, announcements, and even in emails.
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Companies loosen job requirements, but are they going too far?
Terri Williams Business Management, Services & Risk ManagementUnemployment is at historically low rates, which is great for employees and the economy. However, when the job market is at — or past — full employment, companies struggle to recruit workers. "In short, companies cannot hire and keep the talent they need," explains Ian Cook, Vice President of People Solutions at Visier. In fact, according to a new survey by Adecco USA, 37% of companies have loosened job requirements to hire in a tight labor market.
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Video: How to get your prospects to read more of your marketing message…
Jarod Carter Sports & FitnessIs your business suffering from "profit leaks"…places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is a lead magnet that doesn’t grab and hold the reader’s interest. In this video, I discuss how great content in your lead magnets engages the reader and compels them to respond to the call to action. I describe techniques for optimizing your lead magnets to increase effectiveness, and I share an example that perfectly highlights the skillful use of emotion in copy.
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How omnichannel marketing can boost your bottom line
Lisa Mulcahy MarketingOmnichannel marketing might sound complex and confusing if you've never heard of it. However, the concept is quite simple and can be an incredibly effective way to remodel your digital approach. According to a study from Bright Pearl, 87% of top retailers believe that an omnichannel selling approach is extremely important for sales. So, what is omnichannel marketing, exactly? Technically, omnichannel marketing simply means you use every media channel possible to send out your message to your potential audience and existing consumers.
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The path to leadership includes not being the smartest in the room
Catherine Iste Business Management, Services & Risk ManagementExperts can become successful leaders; so can non-experts. The path to leadership for the former includes understanding the limits of their expertise. Conversely, the path for the latter includes recognizing the value of their non-expert contributions. Both paths, thus, require an understanding of the benefits of specific and general knowledge and how they should be combined and used as the diverse tools they are. In other words, the path to leadership includes not being the smartest in the room.
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Do you really need to check an applicant’s references? Absolutely
Terri Williams Business Management, Services & Risk ManagementWe've all been there: a job candidate looked perfect on paper and sounded perfect during the interview. But soon after, you realize that this picture-perfect employee probably won't reach the one-year milestone at your company. You probably shouldn't be surprised. According to research by Monster, 85% of recruiters say that candidates exaggerate skills and competencies on their resume. Whether this is intentional or "accidental," the result is the same: an employee who is ill-equipped to do the job. So, what's the solution? Checking references.
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How to maximize your social marketing might with ephemeral content
Lisa Mulcahy MarketingWhen it comes to garnering consumer attention online, ephemeral content is an easy, cost-saving and creative boon to any brand — if you use it the right way. Simply defined, ephemeral content is messaging that instantly captures the attention of your audience, then vanishes in 24 hours. How do you harness the power of ephemeral content using a clear, cohesive overall strategy that will pack the biggest potential punch? Use these tips to hone your approach.
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Mastering the customer apology in time for the holiday shopping season
Catherine Iste RetailThe idea that an ill-timed or poorly delivered apology can have a negative effect is not limited to Seinfeld episodes. A working paper by Basil Halperin, referenced in the recent issue of Harvard Business Review magazine, indicates that apologizing multiple times may be worse than not apologizing at all. Therefore, the retail service apology is a delicate thing. From how it should be delivered to when it should be done, saying sorry is not as simple as it seems. In anticipation of the upcoming holiday shopping season, here are a few things to consider about why and how to apologize to customers.
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The reasons behind seasonal food marketing
Bambi Majumdar Food & BeverageMcDonald’s McRib, the famous fast-food "barbecue" sandwich with a cult following, is back for a limited time. This is one of the most popular seasonal items on the American menu along with Starbucks’ Pumpkin Spice Latte. Similar endeavors of other fast-food chains include seasonal turkey sandwiches from Subway, Dunkin’s slew of pumpkin-flavored treats, Coca-Cola’s Christmas trucks, and others. So, why are seasonal items all the rage?
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