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What designers should know about buying habits for home furnishings
Michael J. Berens Interior Design, Furnishings & FixturesWhat people put in their homes says a lot about who they are and what their homes mean to them. And how people shop for what they put in their homes says a lot about what they value and how they decide what will go into their homes. For designers seeking to market their services to homeowners, understanding their buying habits can provide insights into how they are likely to go about choosing an interior designer.
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4 ways to grow your audience as a startup
Angelica Nwandu MarketingGaining traction as a startup is a true challenge. How can you attract a loyal audience when you’ve only just entered the market? It's tough work, but it is by no means impossible. By carefully selecting the right platforms, being consistent, staying active with your current audience, and more, you can reel in a strong audience in no time. Even for a startup, this challenge can be tackled easily. In this article, I will detail four actionable ways to grow your audience in the startup stage.
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What’s trending this time of year? In a word, words
Bob Kowalski MarketingAs a new year starts, you’ve heard about plenty "of-the-years." They must be important. They get so much airtime and are shared ceaselessly on social media, a lot of times by the very brands that are being honored. Besides the newsmakers of the year, a few other off-the-beaten-path declarations make the media rounds. We apparently talk a lot, so much so that we have more than one Word of the Year. Or should that be "words" of the year? At least three dominant sources provide us the Word of the Year, but they don't agree on what it is. For one of them, the Word of the Year is actually "words."
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How to beat the trend of social media detox and boost your marketing power
Lisa Mulcahy MarketingOne of the emerging social media trends of significance is the concept of "detox" — consumers who are unplugging from their social media accounts either partially or entirely. The numbers are significant: a study from Pew Research Center found that 26% of social media users deleted their Facebook smartphone app last year. How can you make sure that even those who detox keep up with your products, services and content online? Be their feel-good exception! Here are some strategies you and your team can employ.
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3 winning strategies to hire for diversity of thought in your organization
Simma Lieberman Business Management, Services & Risk ManagementClients often tell me that they think hiring for diversity of thought is more important than demographic indicators. The problem is that some people use the term "diversity of thought" as a way of not seeking out more people of color and women from different backgrounds. I agree that diversity of thought is essential and, yes, everyone is different. However, if everyone looks the same you won’t get the diversity of experiences and perspectives that result in the kind of diversity of thought that gives rise to breakthrough products and services.
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A new, blue year
Tory Barringer Interior Design, Furnishings & FixturesIt's official: 2020 will be the year of blue — and no, that's not a political forecast. For more than 20 years, the Pantone Color Institute (PCI) has been the trendsetter for the hues to watch for in the coming year. Its selection for 2020 is Classic Blue (PANTONE 19-4052), which PCI Executive Director Leatrice Eiseman described in a release as a "boundless blue evocative of the vast and infinite evening sky." Pantone isn't the only one calling for a blue year.
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How to use digital twin technology to revolutionize your marketing approach
Lisa Mulcahy MarketingDigital twin technology can be an incredible boon to any online marketer. You may have heard of the term before, but you might not be sure what the technology entails or how you can use it to your marketing benefit. So, what exactly is a digital twin? It's essentially a near-real-time replica of an item or a person's online entity. This is data that can be applied to a digital product profile so you can monitor how your customers choose, use and accept (or reject) your product as you update or tweak it to better meet their needs. Here's what you need to know about the technology and how to utilize it.
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Think the California Consumer Privacy Act doesn’t apply to you? Think…
Catherine Iste Business Management, Services & Risk ManagementThe California Consumer Privacy Act (CCPA) of 2018 goes into effect Jan. 1. One way to describe it is as California's answer to the European Union’s General Data Protection Regulation (GDPR). Though there are significant differences in the specifics, both the CCPA and GDPR will and have had significant impacts on business. Before you dismiss either as irrelevant to your organization, here are a few things to consider.
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A tale of 2 year-end reviews: YouTube vs. Spotify
Tory Barringer MarketingYouTube's 2018 year-end video, "Everyone Controls Rewind," has the dubious honor of being the website's most-disliked video. This year, YouTube played it safe with "For the Record," a video montage celebrating the biggest creator moments of the year. The reaction so far has been more positive than last year, but that isn't saying much. Meanwhile, Spotify recently unveiled its annual Spotify Wrapped, a personalized review of each user's individual listening habits. Chances are you've already seen Spotify Wrapped links posted all over your social media, and for good reason. What did Spotify do right that YouTube seems to be struggling with?
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A look at food and beverage trends for 2020
Bambi Majumdar Food & BeverageA report released by the University of Florida’s Institute of Food and Agricultural Sciences shows some interesting trends as we step into 2020. This is a varied list of trends, including tea with alcohol, meal kits, online grocery, organic food, and drinkable collagen. Despite the first appearance of not being connected to each other, these trends perfectly represent the lifestyle we lead now. Some of these have been playing out for several years but will show stronger growth in 2020 and onwards.
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