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Why fooling yourself may be more harmful than you think
Roberta Matuson Business Management, Services & Risk ManagementPeople reach out to me daily asking for my advice. They tell me they want to fill jobs more rapidly or improve their retention rates, followed by all the reasons why no matter what they do, nothing will work. I even had one guy ask me, "Does what you do really work?" I replied, "I’ve had my consulting practice for 22 years. Do you think I’d still be in business if my clients weren’t better off having worked with me?" I then placed him on my list of people I will not be working with, as it was clear to me that no matter what I said or did, he’d never be happy.
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Drone delivery is coming, but don’t get too excited yet
Linchi Kwok RetailWalgreens is now working with Google parent company Alphabet's Wing service to test drone deliveries. Beginning in October, Walgreens' pilot program will use drones to deliver on-demand food, beverages, and over-the-counter non-prescription medications to customers within minutes. Currently, Wing's drones can deliver packages of about three pounds and within a six-mile radius. Walgreens is not the only retailer who wants to use drones in delivery.
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Why color blindness is not a compliment
Simma Lieberman Business Management, Services & Risk ManagementIn the 1950s, it was common to hear the term "melting pot," which meant all cultures and people melting together. That concept resulted in exclusion, inequality, undue pressure to give up identity, and hampered the expression of new ideas. Today, instead of "melting pot," we think "salad," where different ingredients with their own flavors, colors and textures offer a new experience that’s even better. In our communities and in the organizations where we work, recognizing and leveraging those differences can result in breakthrough products and services that meet the diverse needs of a global population.
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Loyalty is a 2-way street
Anne Rose Business Management, Services & Risk ManagementI often hear business owners and corporation executives bemoan the lack of loyalty among their underlings. They complain about staff turnover and how staff will move to another company at the drop of a hat, their employees’ willingness to publicly disparage the company they work for, and their eagerness to discourage others from joining the company by openly sharing the "dirty laundry." If you can find another person to hire in this person's place, then that’s a smart, no-brainer business solution. Right? But take another look: loyalty is a two-way street.
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5 lesser-known strategies for product placement in social media marketing
Lisa Mulcahy MarketingProduct placement can be an incredibly effective way to familiarize consumers with your brand — but when it comes to incorporating it into a social media sales push, you need to tread carefully. Your target audience on social media is opinionated and not afraid to share their impressions. You want to work with them and respect their viewpoints rather than try to tell them what they should think of what you have to sell. Need some fresh ideas on how to accomplish this? Research has your back.
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The most important job of a leader
Roberta Matuson Business Management, Services & Risk ManagementWhat do you think the most important job of a leader is? Is it to motivate the team to achieve departmental business objectives? Engage employees to ensure they are highly productive? Drive home business results? While thoseare essential, none are the most important job of a leader. Why? Because a leader cannot accomplish any of this without the right people on his or her team. Therefore, the most critical job of a leader is to hire the right people.
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Community revitalization: 10 tips to get people to come downtown
Terri Williams Civil & GovernmentThe heart of any city or town is its downtown area. While the lure of the suburbs has seduced many to put down roots in the outlying areas, there are ways to coax residents back to the city — if not permanently, then at least for shopping, eating, and entertainment. Once they’ve experienced a fun, walkable downtown, they’re more likely to want to live there. But how can you get people to come downtown? Programming. "Essentially, programming means creating activities that drive people downtown," explains Quint Studer, a community revitalization expert.
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5 quick digital marketing tips to end 2019 strong
Emma Fitzpatrick MarketingAs we officially close the book on summer, let's plan to finish the rest of the year with gusto! Social media and digital marketing can have a bit of a lull in the summer months while everyone is out vacationing. That's why now is the perfect time to revamp your digital marketing strategy. From Instagram influencers to maximizing Facebook ad campaigns, read on to learn five digital marketing tricks that can impact your plan for the rest of the year.
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The open door policy
Anne Rose Business Management, Services & Risk ManagementNow, I’m not talking about a literal or figurative open door to the boss’ office that purports to encourage employee-employer communication. I am referring to doors of opportunity. Sometimes you don’t even recognize that it’s a door; you’re just plugging along, wondering why, putting one step in front of the other and not sure of your path, and suddenly you realize that you’ve walked through what you didn’t recognize as a door to future possibilities. Such a thing happened to me recently.
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Want oven-fresh delivery food? A new startup makes it possible
Linchi Kwok Food & BeverageMany consumers love ordering food online to have it delivered to their home. Food delivery has become a big business for restaurants and grocery stores. Others, like me, are still feeling skeptical about delivery food despite its convenience. First, there is no guarantee that the delivery drivers won’t touch the food. Also, I do not think my food would taste fresh or as good after it was sitting inside a container for a good amount of time. It was not until I heard of Zume Pizza, a startup in the Bay Area, that I saw myself ordering food online in the future.
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